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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events. By Rebecca White.

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How Tourism Brands can use Live Video

Crowdriff

Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as b rands use it to broadcast live streams to their social media audiences. . inhendricks. …And we’re live!

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

To enhance this idea, Ryanair utilizes its blog to promote certain destinations to its audience as recommended budget routes, rather than promoting the services themselves. Integrating social networks as a part of travel experience. In 2009, it has pioneered the usage of social networks to send customers flight documentation.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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6 tips for developing an effective influencer communication strategy

Interface Tourism Spain

We share 6 tips for the effective development of communication strategies with content creators on social networks: The content and tastes of the influencers must be in line with the brand: When selecting a profile, it is important to focus on the values they transmit, as one of the main objectives is for them to become a brand ambassador.

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

A good travel story will ignite a target audience reader’s imagination, and make them lose himself in the story. It is by no means a complete guide, but introduces the most important tips for what makes dependable destination branding storytelling: Know your audience – Yes, also in digital storytelling.