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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.

MICE professionals

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website.

Airlines 121
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. The example below may serve as a helpful reference for website design.

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How to Promote Your Event on Social Media in 2023

Eventtia

Know Your Target Audience. Figure out the marketing channels and tactics that are effective for this specific target audience, and stick to it. With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience.

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9 Ways to Grow Your Email Database

Motivation Excellence

Always include an email list opt-in when you join a new social network. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Record a webinar based on a compelling, timely topic, and promote it via your website and social media accounts.

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How To Use AI Content Tools like ChatGPT To Plan and Market Your Event

Bizzaboo

In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. Identify the target audience: Identify the target audience for the event, such as small-scale ice cream makers, large-scale ice cream manufacturers, or industry professionals.

Marketing 116