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In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify trends in what sponsors appreciated most and what had less impact.
If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. Content Summary: Want to know the current trends and best practices when it comes to working with sponsors? Media Image. transactionID.
It creates a connection between the audience and brands as viewers sit at home, taking it all in. Goods relevant to your audience. This same concept can be applied to sponsors of your event. Whitepapers. A physical goodie bag for a virtual event helps viewers engage more. A physical gift card is always appreciated.
According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. One of the ubiquitous questions he asks his audience during live speaking engagements is “would you propose marriage on a first date?”
Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days.
Think VIP networking sessions, custom matchmaking for sponsors, and even AI-powered personalized agendas. With less time spent on manual tasks, your team can focus on the important stuff: crafting an event experience that wows your audience. A personalized user experience can be a game-changer. So why wait?
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