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Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability doesn’t have to be complicated or expensive, either. Communicate Your Commitment to Sustainability.
they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. On the speaker’s side of the communication—whether they’re in a different country, room, etc.—they’re
Sustainability isn’t going anywhere. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! So, what does it even mean to be “sustainable”? Why Become Sustainable? . Go Paperless.
Have you heard about the Sustainable Event Awards? It’s probably old news to you that sustainability is a topic we love discussing. It’s not just about how to plan sustainable events. And that’s exactly where the Sustainable Event Awards come in. The Road To The Sustainable Event Awards.
Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Across the more than 70 sessions, audience participation was encouraged. MADE by DWC, a pop-up shop, supported the Downtown Womens Center to empower women transitioning out of homelessness.
Read More : Neuroinclusion: Events for Everyone Sustainability is like cooking with ingredients sourced close to home, with a respect for the earth that nourishes us. Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences.
We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.
Your message goes straight to your audience. Sustainability Messaging Guests today care deeply about sustainability. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices.
Bern’s positioning as a leader in the energy and environmental sector, and its easy accessibility within Switzerland and from neighbouring countries, make it the most suitable city to host the Swiss Sustainability Forum. Due to the positive response to the topic of sustainability and the growing demand, this year it will be a three day event.
California innovators are actively inventing a more sustainable future in and out of the ballroom. It is a model for a sustainable economic future. Let’s look at the legacy of sustainable innovation, where it is going next and what it means for meeting professionals. Sustainable Meeting. A Green Legacy.
From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders. Sustainability as a Value Proposition Meeting planners view sustainability as a primary factor when planning events.
They go over the recent changes in the events industry, ROI metrics, diversity and inclusivity, sustainability, and her favorite resources for event planners. ” And last but not least, virtual audience engagement. A formula that works really effectively is 20% pre-prepared content and 80% open-ended audience engagement.
As such, they’re the dominant audience at corporate events and conferences. Event Technology Supports Sustainability. Planners who strive to plan truly sustainable events can use technology solutions to curb the effect that the events industry has on the environment. . The Benefits Of Event Technology For Audience Engagement.
Destinations worldwide are fighting for this audience. The Nordic Countries (including Greenland) The recovery of visitation to California is slower compared to other markets but the opportunity to align values such as sustainability and mindful living has never been stronger.
Are you able to keep your audience’s private information secure before, during, and after the event? Sustained Engagement Should Be Your Focus. For many in the industry, connecting with audiences is something that happens only when an event is about to launch. Grab it here ! The Lowdown on Event Tech Security.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.
Convene 4 Climate attendees participate in a challenge workshop designed to come up with actionable tactics to accelerate the business events industry’s shift to sustainability. The program for the inaugural PCMA Convene 4 Climate, held Oct. In other words, the message was: Lets get down to business.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential. Building Rapport.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
Sustainability by definition is meeting the needs of the present without compromising those of the future. While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. In 2020, First Insight Inc.
If you’re going all-in on sustainability as a brand strategy, you need a venue to help you go green. Sustainability is a big buzzword, so plenty of venues can accommodate sustainable options. If your venue doesn’t usually do sustainable events, ask them to make simple swaps. Sign Contracts That Further Your Event Goals.
Add to that the fact that we have been talking about how to throw green events for years, and you’d be forgiven for feeling a little overwhelmed with the ever-growing sustainability checklist. For smaller events, replacing plastic water bottles with pitchers of water and glasses on the table is a quick and easy step towards sustainability.
We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . These are technically two KPIs for event strategy, but they’re both valuable metrics for audience engagement. Sustainability KPIs. To track the proper KPIs for event strategy, ensure these 15 metrics are on your list.
California innovators are actively inventing a more sustainable future in and out of the ballroom. It is a model for a sustainable economic future. Let’s look at the legacy of sustainable innovation, where it is going next and what it means for meeting professionals. Sustainable Meeting. A Green Legacy.
There are smaller segments in other generational segments that share these values, but the largest share are millennials demonstrating passion for sustainability, advocacy, and wellness. Communities that can successfully navigate these sustainability and marketing confluences can expect to reap the benefits of becoming regional travel hubs.
How can you be sure the audience will have the necessary speed and quality of WiFi? While this will depend on the tech-savviness of your audience, the answer is probably not. Audience engagement and fatigue were probably two of the biggest reasons why virtual events didn’t become more popular in the past. Communicate!
As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.
Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. Sustainable tourism is a practice that counteracts the social and environmental impacts associated with travel. Let’s Get Political. Consider History of the Land.
Our audience needed the show; the industry wanted to meet,” she said. A Sustainable Focus. A major emphasis in partnership with HILTI was on sustainability with product and equipment updates to reduce a project’s carbon footprint and increase contractor productivity. 3D printing.
Events can be a powerful tool for delivering sustained engagement when they are considered as part of a series, with each individual function feeding into an invaluable central pool of content and audience data. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. Recently, the company debuted a comprehensive sustainability strategy. At over 100,000 sq. In 2022, the center was the first U.K.
The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.
Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.
From the rise of AI and immersive technologies to the growing demand for sustainable and inclusive practices, this year has redefined how we create impactful, memorable experiences. Rising Expectations: Personalised, Value-Driven Events Audience expectations have reached new heights in 2024.
And as sustainability remains a crucial element for an increasing number of event profs and destinations, small meetings make sustainable practices a bit easier to implement, as smaller groups require a little less of, well, everything. That was supported by a robust email campaign and extensive coverage in our newsletter.
Can we solve the audience engagement challenge once and for all? The guide explains just how creative event planners can get with this event model and how to blur the boundaries between the in-person and the virtual audiences. Audience Engagement: Choose Your Own Adventure. What’s the best way to plan hybrid events?
The silver lining is that the energy crisis can motivate our industry to start implementing sustainability in more significant, meaningful ways. Audiences have grown accustomed to a better standard in live streaming and consuming event content online. Book venues with renewable energy sources like solar panels.
As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. What is storytelling in sustainable destination and tourism marketing? With a global portfolio of projects, we are dedicated to developing, managing, and promoting sustainable tourism destinations.
Destinations can implement innovative digital campaigns to reach either wider audience, or focus on niche audiences. Education and Learning: LEGO is not just about play; it’s also a powerful educational tool. It just looks a little different.
This collaboration was announced on Wednesday, 16th October, and strengthens Red Dot Representations’ portfolio, offering a gateway to Sri Lanka’s rich, sustainable, and authentic travel experiences. Their commitment to sustainable tourism and delivering authentic experiences aligns perfectly with our values.
So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? One of the biggest reasons for this trend is that people desire to share meaningful, unique experiences with others—aka their “tribe.”
So why not be the one who takes the first step into more engaging, sustainable events that can connect thousands of people from around the world at lower costs and increased flexibility? In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution.
From a from a technical and scientific standpoint, “it seems that we almost have all of the solutions out there,” he said, “but if we are just looking at [sustainability] as a technical problem — as renewable energy capacity, or how much percentage of our waste is in the circular economy — we’re missing a big part of this.
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