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To Burrus’ point about making trends actionable, this could lead to taking fresh marketing approaches to attract a new audience to an event and putting greater emphasis in the program on networking and career exploration. They may be an employee of an organization that’s your target [audience], but they’re also consumers.”
Identify real-world use cases where AI can revolutionize event marketing, audience engagement, and attendee experience. Develop strategies for leveraging AI in event promotion and targeted audience engagement to enhance event reach and impact.
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