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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

Your message goes straight to your audience. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices. Direct Access : With email, youre not fighting algorithms or hoping your post gets seen.

Tourism 130
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Navigating SEO for Travel & Tourism Whitepaper: Content Creation Inform & Engage With Your Audience

Advanced Travel and Tourism

Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. Multimedia Content: Photos, videos, and virtual tours can captivate your audience. Highlight unique experiences and local culture to connect with your audience. ■

SEO 221
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Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

Advanced Travel and Tourism

Regarding new audiences, A/B testing informs the destination on finding the right ones. In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. Mackinac Island: America’s Coolcation Destination.” Loyal, repeat visitors are a strong base for the destination.

Tourism 130
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.

Audience 246
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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Destinations worldwide are fighting for this audience. Slow tourism is also trending as Italians look for authentic, community-based experiences like vineyard tours, cultural emersions in cities or treks in national parks. Fly-and-drive is an evergreen attraction while cycling tourism grew by 35%. But competition is fierce.

Trends 244
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Cannabis Tourism is Going Mainstream

Smart Meetings

With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Q: How would you define your professional title?

Tourism 264
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How Do You Improve Your Events Audience Engagement and Interaction?

Endless Events

Are you focusing on your events audience engagement this year? Of course, engaging a tired and jaded audience isn’t easy and that’s why we’re here to help. You also have to feed the needs of the audience to capture their attention and interact. If you need more, drop by our audience engagement webinar.

Audience 258