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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

Your message goes straight to your audience. Share tips for greener travel. Segment your audience by: Booking history Demographics (family vs. solo traveler) Interests (spa, golf, adventure) Focus on Mobile Optimization Over 60% of emails are opened on mobile devices. Use the insights to refine future campaigns.

Tourism 130
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Navigating SEO for Travel & Tourism Whitepaper: Content Creation Inform & Engage With Your Audience

Advanced Travel and Tourism

Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. Below are the types of content that resonate with travelers: ■ Blogs and Articles: Write about travel tips, destination guides, and personal travel stories.

SEO 221
MICE professionals

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Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel

Advanced Travel and Tourism

This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. Media placement strategy prioritized reaching audiences during key decision-making moments in the travel planning process.

Travel 130
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Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

Advanced Travel and Tourism

In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. Overall Travel Trends It’s human nature: we were born to explore. Destinations are encouraged “to understand not the trip but the travelers themselves.” For the remainder of this year, a fall or early winter weekend getaway is most often mentioned.

Tourism 130
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Navigating SEO for Travel & Tourism Whitepaper: Keyword Research

Advanced Travel and Tourism

In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. Using these tools, you can compile a list of relevant keywords that align with your business goals and target audience.

SEO 245
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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

around imposing tariffs on traditional trading and travel partners may be seeing only part of the picture. Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe. Travel is active diplomacy.

Trends 244
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The European Travel Commission partners with Euronews to support the travel and tourism sector in Europe

ETC Corporate

For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. which will be a one-stop-shop for those considering their travel plans for summer 2021.

Tourism 246