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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Good speakers, entertaining visuals, or games keep people interested. Whether you’re planning corporate, consumer, or B2B events, the checklist simplifies every step of the process.

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SIAL America 2023 Kicks Off in Las Vegas

Smart Meetings

Networking and Education SIAL’s Matchmaking Lounge This year’s B2B industry event will feature a hosted buyer program with the intention of connecting key decision-makers with exhibitors in attendance from around the world. That includes a noticeable push in implementing automation and robotics. market,” she says.

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What is Event Management? Essential Strategies, Tools, and Tips for Success

Eventtia

B2B Events: Events for professionals meaning to meet other professionals, network and make business. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2B events. Especially great to reach out to global audiences.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

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32 Must-have Event Management Software Features

Bizzaboo

Consider these findings from our State of in-person B2B conferences report : 68.9% This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface.

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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Ideally, this is structured as a funnel with multiple pieces of content for example, event promo videos for reach, speaker snippets for engagement, and a sizzle reel for conversion.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Consider this data from our State of in-person B2B conferences report : 68.9% Fast and personalized post-event follow-up was nearly impossible without automation. Ultimately, event technology services let you create unforgettable experiences and extend the life of your event long after the doors have closed and speakers have gone home.