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It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. Or can you?
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. For example, some companies said their event financials take as much as 60 days to get sorted out. The Many Challenges of EventMarketing.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. A promotional blog post or email for the event might include several related tips. Event planners often promote events that may not be entirely unique.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. Thanks to the innate tendency for people to trust peer recommendations, influencer marketing can create a snowball effect to your benefit.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ?
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation. Videographers.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. For example, integration with your CRM system is crucial.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software? According to Bizzabo data , 86.4%
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. For example, integration with your CRM system is crucial.
A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. These technologies enable remote audiences to access live content and sessions, expanding an event’s reach. Eventmarketing and promotion tools.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
Once you have a reliable pre-event checklist template in hand, you also make scaling your event strategy from event to event more effortless than ever. The benefits of using checklists for event planning speak for themselves. But how do you make a checklist for an event? We did the work for you!
Once you’ve secured your speakers, you must prepare them for the event to ensure everything runs smoothly and that they feel comfortable throughout the process. With that in mind, here are some tips to help you manage virtual event speakers and build strong relationships with them. . Speakers are a vital part of your event’s success.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software? According to Bizzabo data , 86.4%
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.
At the moment, Cvent is a leading provider of event management solutions, with its event management platform designed to help event planners streamline and even automate the event management process to maximize efficiency and results. What is Aventri?
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
And for sales-driven events, ROI could be tied directly to the revenue you generate during and after the event. Like anything else, measuring event ROI is not without its challenges. After all, it can be hard to measure intangible benefits like brand perception.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Look for event management solutions offering diverse API integrations to accommodate the varied needs of event organizers.
Eventtia is a great alternative to Cvent for any upcoming event because it has more features and is easier to use. Features Customizable Branding Discount Management Real-Time Reporting Visitor Registration Website Management Attendance Management EventMarketing Data Import/Export Ticketing Surveys & Feedback Reminders Event Management.
Eventtia is a great alternative to Cvent for any upcoming event because it has more features and is easier to use. Features Customizable Branding Discount Management Real-Time Reporting Visitor Registration Website Management Attendance Management EventMarketing Data Import/Export Ticketing Surveys & Feedback Reminders Event Management.
If you can precisely define and understand your target audience, you’ll be able to tailor more effective marketing and promotion strategies and attract the right attendees. The first thing you should do to identify the right target audience for your event is to conduct market research. What makes your event unique from others?
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