Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Smart Meetings

JUNE 15, 2024

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Planners can expect a more automated lobby in the future, hopefully reducing delays. Marketing and PR executives. Technology Creates New Staff Roles. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Smart Meetings

DECEMBER 16, 2022

While accessibly should always have space on a marketing budget, it should have space in the production budget.”. I think a lot of people try to cut costs by saying ‘Oh, we’ll get automated captions or AI captions.’ Cat-Wells highlighted that accessibility benefits everyone involved. People have to take this seriously now.”.

Meeting 246

Meeting Panel Organization Automation 246

Endless Events

SEPTEMBER 14, 2018

Also, don’t forget to help them learn new skills by investing in their training, which will benefit everyone including the business. An experience is supposed to bring your marketing message to life. It has been proven time and again that events are the primary movers for most companies’ marketing efforts. Click To Tweet.

Trends 217

Trends Trade Show Events Training 217

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? How are you using event tech at your events?

Social Media 232

Social Media Trade Show Automation Events 232

Smart Meetings

APRIL 6, 2023

Attracting Elusive Hospitality Workers The unemployment rate is lower than it has been since 1969, which was when the labor market was half the size it is today. There are challenges that come on both sides, he acknowledged, but as accounting gets automated and referral networks grow, more people could make a living as skilled contractors.

Hospitality 242

Hospitality Healthcare Automation Online 242

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Smart Meetings

SEPTEMBER 6, 2018

Guest-Room Automation. As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings. Rather, it should push hospitality professionals to think about how they can take advantage of the immense benefits of IoT and get ahead of the vulnerabilities.

Hospitality 174

Hospitality Trends Automation Vendor 174

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Existing event marketing tools such as eventScribe also have support for structured data built in.

Trade Show 214

Trade Show SEO B2B Social Media 214

Bizzaboo

FEBRUARY 18, 2025

Understanding the benefits of virtual networkingsuch as the ability to connect people across locations, provide tailored networking opportunities, and collect valuable insights in real timewill help you build a strategy that delivers. Defining clear objectives and using the right tools to bring those goals to life.

Networking 59

Networking Automation Virtual Events Attendee 59

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., Learn More: What is AI Good for Anyway Webinar AI Risk-Benefit Analysis Unlike tech engineers, meeting professionals tend to be a pretty risk-averse group.

Events 278

Events Technology Technology Automation 278

Endless Events

FEBRUARY 4, 2020

In recent past episodes, we covered several 202o trends in the industry, including marketing and design. “But it’s a high speed, greater security, there’s a lot of benefits to it. And a lot of times it’s behind the scenes with marketing automation. “The list goes on and on.

Trends 328

Trends Events Technology Technology 328

Traveler's Q

FEBRUARY 27, 2025

The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.

Travel 130

Travel Travel Healthcare Trade Show 130

Traveler's Q

JULY 19, 2024

AI’s capabilities in data analysis, automation, and predictive analytics are unparalleled, making it a valuable tool for event organizers. Its capabilities in data analysis, automation, and efficiency improvements are unparalleled. This format offers the best of both worlds, allowing for greater flexibility and reach.

Global Events 130

Global Events Trends Automation Logistics 130

Smart Meetings

NOVEMBER 9, 2023

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. Smart Meetings spoke with Heather Griffin, vice president of marketing at Impact XM, to learn more. What about automated lighting?

Sustainability 263

Sustainability Transportation Venue Production 263

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 94

Production Marketing Marketing Automation 94

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. By now, most event marketers understand that there’s no going back.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Traveler's Q

AUGUST 1, 2024

In this article, we’ll delve into the transformative impact of AI chatbots on the event scene, exploring the myriad benefits they bring to both attendees and organizers. Automated Registration : Chatbots can help attendees register, gather needed information, and answer their questions.

Management 130

Management Automation Logistics Registration 130

Smart Meetings

MAY 20, 2024

Their focus extends beyond traditional benefits—and now encompasses factors like comfort, convenience, and personal time. AI and Automation Reduce Turbulence In a world where travel disruptions are the norm, businesses can turn to technology to enhance the travel experience.

Trends 147

Trends Travel Travel Automation 147

AltexSoft Travel

NOVEMBER 14, 2019

In April of 2016, social media giant, Facebook launched a chatbot service that acts like a virtual assistant allowing businesses to provide automated customer service, deliver content, and come up with an interactive experience to their customers. In fact, more than half of consumers prefer businesses that use chat apps.

Hospitality 26

Hospitality Automation eCommerce Booking 26

Bizzaboo

DECEMBER 10, 2024

For your team, the benefits are even greater: increased lead capture efficiency, reduced manual errors, and immediate access to lead data. By automating data collection, your team can focus on delivering a great event experience while ensuring no valuable leads slip through the cracks. Lead retrieval apps are capable of a lot.

Automation 59

Automation Social Media Sponsors Attendee 59

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. New subscribers will benefit from both the existing info and the new additions.

Social Media 130

Social Media Automation Trade Show Booking 130

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Here are takeaways every meeting professional can benefit from. 6 Steps to a Viral Marketing Campaign. If you didn’t know, now you do.). Shawna Suckow.

Communications 185

Communications Communications Trends Social Media 185

Endless Events

NOVEMBER 29, 2021

And so naturally, the market followed. As an organizer, implement beacon badges for automated session check-in, and even a scavenger hunt to entertain guests and promote specific points of interest. vFairs is the event platform your marketing and design team will love. Which virtual event platform features to look for?

Platform 334

Platform Registration Sponsors Events 334

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Proponents of accessible design have long known that accessibility benefits people who don’t have disabilities as well as people who do. Your website is for everyone.

Website 111

Website SEO Automation Social Media 111

Eventtia

SEPTEMBER 27, 2023

Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships. When making a booking request, customers can receive automated SMS responses guiding them through the steps to confirm a suitable date and time.

Retail 118

Retail Automation Communications Communications 118

AltexSoft Travel

OCTOBER 6, 2020

Several hotels around the world now use technology solutions to automate their check-in, in-room, and check-out experiences for visitors. Benefits of contactless experience for guests. According to Hanson, day-use guests are a desirable market that places limited demands on hotel staff and maintenance.

Hospitality 116

Hospitality Automation Remote Booking 116

Travel Daily Media

FEBRUARY 1, 2023

The partnership aims to simplify and automate the entire travel booking process for all member entities of EEMA through MakeMyTrip’s self-booking platform. All the members of EEMA will be able to enjoy a high level of automation and benefits offered by the MyBiz platform leading to valuable savings on the travel budget.”

Automation 85

Automation Platform Booking Entertainment 85

Traveler's Q

JULY 12, 2024

Its capabilities in data analysis, automation, and efficiency improvements are unparalleled. But beyond these technical benefits, AI has the potential to enhance cultural inclusivity and diversity in corporate events. The Role of AI in Modern Event Planning AI is rapidly becoming a game-changer in the event planning industry.

Culture 130

Culture Logistics Social Media Speakers 130

Social Tables

AUGUST 13, 2021

Partner with local transportation services to host museum event crawls, garden crawls, or market crawls. Promote student health with a Student Farmer’s Market. Many students struggle with food insecurity and would greatly benefit from access to healthy, affordable ingredients. What kind of event are you throwing?

Social Media 35

Social Media Events Promotion Online 35

Bizzaboo

MAY 14, 2023

With that in mind, let’s look at some of the benefits of in-person events and examine four key reasons why today’s best events teams are putting most of their eggs into the in-person conference basket this year. 7 Benefits of In-Person Events In-person events can provide various benefits that are difficult to replicate through virtual means.

Benefits 59

Benefits Conference Remote Seminar 59

MeetingsNet

MAY 15, 2023

It will also assist in developing effective marketing communications. During and after a meeting, the product will analyze attendee behavior and track event metrics in ways that benefit the organizer as well as exhibitors and sponsors.

Management 96

Management Sponsors Automation Logistics 96