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Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.
Event profs now use sophisticated tech like profile matching systems to gather like-minded attendees and automated handwritten thank-you notes for that extra post-event service. Jump into the article to learn more trends in event tech. What Do Attendees Really Do in Festivals?
This coming decade will be… One of the greatest technology trends will be the implementation of artificial intelligence” “And this covers a really wide range of fields from artificial, from facial recognition to chatbots to marketing automation to”, he continues. “The list goes on and on. Corbin’s Take.
Getting the Right Event Tech Each Step of the Way. These days, you can’t create events in a bubble. You need to add tech to each step of the event process to achieve success. An event’s success is often tied to its venue.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
Event management software has become essential in organizing and conducting events seamlessly, automating tasks like marketing, registration, coordination, and scheduling.
It’s time to ignite your networking game with innovative corporate event ideas that will leave a lasting impact on your professional development. This blog will provide you with unique and impactful networking event trends that are taking the corporate world by storm. Let’s dive in!
Advanced attribution and analytics tools (like Google Analytics and Bright Funnel) can help event marketers keep track of this metric for most online interactions. Example : Someone visits your blog, visits your event website, and then attends an event. Pro: It’s s imple — in theory.
With so many in-person and online options, they need compelling reasons to travel to your event. That’s why we created this blog post highlighting four trends driving our industry forward. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. Forget plastic, too.
Event management software has become essential in organizing and conducting events seamlessly, automating tasks like marketing, registration, coordination, and scheduling.
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. . Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.
For other enticing booth design ideas, check out our blog post “13 Ideas for Your Next Trade Show.” First, create interest with customized content, including fun videos, blog posts, slide shows, emails, press announcements, and more. With real-time trade show technology , you can follow up with your best leads during the event.
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketing automation software.
For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy. Lead retrieval should be nested right in the eventapp. pop out] Integrating lead retrieval within the eventapp simplifies the process. How do you fix it?
Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Keep things simple and combine event technology with your organization’s customer relationship management and marketing automation systems. Does the platform boost efficiency and control costs?
Depending on the event strategy’s complexity and budget, other alternatives to consider are Whova, Cvent, Stova, Bizzabo, Eventbrite and Splash. Do you want to know what the best event management platform is?
In the blink of an eye, attendees and exhibitors receive personalized suggestions in push notifications through the eventapp. Setting automated thresholds helps pare down your data and make it manageable. Measure event ROI Consolidating event data also helps marketing teams prove event impact.
Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? The best mobile eventapps power each corner of the show. Eventapps also drive lead retrieval. What about deals that originate onsite but close afterward?
Artificial intelligence event software like Stova also gives attendee communications and customer service a hefty boost. Chatbots: For example, with a chatbot-enabled eventapp, people attending in-person gatherings can get quick answers to common questions about everything from parking to the agenda, wi-fi, sponsors, dining, and more.
of organizers say event software has a major impact on the success of their events. wearable event technology). of attendees say it’s vital to have a mobile eventapp. of attendees say an event’s mobile app can make or break their event experience. A remarkable 62.9% Additionally, 67.5%
Deliver the magic of television-quality productions to live, pre-recorded, and mixed-format events. Next-level mobile eventapps drive meaningful connections. Encourage attendees to start networking early through the app. The latest solutions put a complete virtual production studio at your fingertips.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Outreach at this stage generally focuses on audiences that arent yours already. What does that look like?
There is no excuse not to create professional content that is relevant to your event’s target market. Call it an article, white paper, report, blog post, or even a guide, in the age of 140-character tweets, what place is there for long-form content in your marketing? Poor content, in any format, quickly loses viewers or readers.
In today’s fast-paced, digitally driven world, event organizers are on the lookout for innovative ways to level up attendee experiences and boost their return on investment (ROI). And thats where event networking technology comes in. A personalized user experience can be a game-changer.
Collect relevant attendee data to personalize the experience and use automated confirmation emails to keep registrants engaged leading up to the event. Event marketing software can help streamline these efforts by automating campaigns, tracking engagement, and optimizing outreach.
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