The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI
Bizzaboo
JUNE 21, 2023
That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
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