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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Hotel Booking Engine: How to Boost Direct Bookings

AltexSoft Travel

One of the ways to do this is implementing a booking engine. What is a hotel booking engine and how it makes you competitive. That means that OTAs are not their first choice, rather the most convenient one to choose, book, and pay for hotel rooms. A booking engine is a software connecting customers and travel providers.

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MICE professionals

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. Another advantage is receiving your guests’ contact information which doesn’t happen when your bookings are made through an OTA. Metasearch cost models. Via open APIs.

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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

What it comes down to is the importance of centralizing information for improved distribution across an increasingly decentralized and siloed booking landscape. From there, the solution grew into the automated system that pulls data from major channels into one visual dashboard. Make sure you even know what details you need to share.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. You’ll be able to send booking requests and receive confirmations and other status updates through your own system interface.

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A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.

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Understanding Online Travel Agency Business: Partners, Building Blocks, How to Grow

AltexSoft Travel

We will cover three mechanisms running in the background of an OTA: its booking and commission engines, and the back office. We will start from the customer’s perspective first and talk about booking engines – the heart of an OTA that interacts with users on the front and runs all main OTA tasks in the back. Search rules.

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