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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Six Event Trends We’re Watching in 2024

Convene by PCMA

Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.

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Bookmark These Top 30 Websites for Event Planners

Bizzaboo

The site features a hub of articles, interviews, blog articles, and weekly e-news to help corporate event professionals stay on top of their game. Meetings Today Meetings Today offers monthly print and digital publications, industry news, blog posts, webinars, videos, podcasts, books, and educational resources for meeting and event planners.

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Top 8 Hospitality Platforms for Events and Consumer Experiences

Eventtia

Similarly, a sporting goods retail brand can leverage the events strategy by inviting Olympic athletes to participate in a showcase event with young sports enthusiasts. However, that’s impossible without using hospitality platforms for events. These features reduce the administrative burden on venue and restaurant managers.

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Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

The right project management software will ensure you stay organized, easily collaborate with your team members, set appropriate deadlines, finish tasks on time, and track progress throughout the event planning process. Here are three powerful tools that will remove some of the biggest headaches of event planning.

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The Ultimate Event Strategy Guide 2023

Stova

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

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Cvent vs Whova: Which Event Management Software Is Best?

Eventtia

As an organizer, you can manage all aspects before, during and after your event. As an attendee, you can easily find and book meetings with other attendees. Event organizers can customize all the fields and organize attendees to best suit your audience to maximize engagement.” Our experts are here to guide you.