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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

Proposal 130
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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. These could range from completing a booking to attending a hosted event. The answer lies in drip email marketing campaigns. Ready to see real results?

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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models. Contact Smart Meetings to work with you with any of the ideas listed in this article.

Meeting 130
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The Ultimate Guide to Conference Management: Mastering the Art of Successful Events

Bizzaboo

Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. To enhance efficiency and impact, consider opportunities to automate key processes.

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Using Event Tech The Right Way

Endless Events

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. Is Social Media Marketing Too Hard? Well, your marketing dreams have been answered with the Social Media Canvas.

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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Planners can expect a more automated lobby in the future, hopefully reducing delays. Most brands have social media managers to keep the company in the public consciousness.

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Craft The Perfect Event Proposal, Market Via Facebook Groups, and More

Endless Events

By allowing you to automate and keep all the data in one place, you can spend less time on manual work. With Airbnb’s link with SiteMinder, hotels can also be booked through the Airbnb Boutique service. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups.

Proposal 201