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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages.

Proposal 130
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Best Project Management Tools for Event Planners

Endless Events

No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. Trello is an effective way to connect with others, share documents, give assignments, and create checklists. Forget the pen and paper. Image via Slack.

Planner 396
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The Ultimate Guide to Conference Management: Mastering the Art of Successful Events

Bizzaboo

To enhance efficiency and impact, consider opportunities to automate key processes. Use tools to automate scheduling and distribution across multiple platforms. Automate posting schedules and monitor social media performance metrics with analytics tools.

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Consistency Is Key: Better Brand Management With Astute Review!

Endless Events

James Hirchak is the president and co-founder of Astute Review , a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. And now, you automate that for me.'” “We’ve got two products at Astute Review.

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Why It’s Time to Get Serious About AI for Events

Smart Meetings

BeeDone Turns “boring” tasks into little games, offering rewards for actions Keeps track of habits Option for Task Roulette Any.do Generates tasks by breaking down simple steps from start to finish Great for family, teams or individuals Notta.ai Transcribes while extracting data like currencies, prices, people or places Fireflies.ai

Events 278
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Successful Social Media Campaigns for Events

Endless Events

Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. It’s obviously a must to crunch data and keep communication lines open pre- and post-event. Marketing Automation: Why You Need It. Click To Tweet.

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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. A press release is a short news story that provides information about your event in document form.