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Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other.
Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. Weinberg has a funny and honest way of communicating simple yet very useful tips and it’s a great help for sales professionals.
Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. By automating labor-intensive, repetitive tasks, you’ll save sponsors hours of work. Why not give them similar consumer-style convenience when sponsoring events?
You can pique their interest through cross-media communications, creative branding and theming, and using a message tailored just for their role. Strive for an automated effort that flows with partners whether they join at Program launch or 6 months later. You have to design and communicate this differently. Brian Steele.
Fast and personalized post-event follow-up was nearly impossible without automation. According to G2, 70% of marketers say consistent branding is one of the most important things to keep in mind when communicating with customers. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.
Example: Someone becomes known to your company by submitting their information to download an ebook. Virtual event follow-up: Implement a post-event communication strategy to nurture leads and maintain attendee connections. Like the first-touch model, the last-touch model is relatively easy to implement. Pros: Easy to implement.
Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Were the event communications clear and relevant? Explore ways to streamline registration, personalize communication, and optimize event logistics.
Fast and personalized post-event follow-up was nearly impossible without automation. According to G2, 70% of marketers say consistent branding is one of the most important things to keep in mind when communicating with customers. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. .
This is the defining factor that will help communicate and determine the marketing strategy. is not effectively communicating a reason to attend. Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. It isn’t about you. How will it bring value to the customer?
Where traditional forms of marketing are one-way communication lines with the consumer, experiential marketing creates a conversation with the consumer, and this provides marketers and event planners with an extreme advantage. Record these conversation notes in the attendees’ profiles using an automated tracking system.
If you can only access this data after the event, you can tailor-fit your post-event communications to match. Below are examples of active event intelligence technology: NFC Event Badges NFC, or near field communication is a technology used to communicate information from one device to another in short range.
Taking the time to personalize your social efforts and respond to users who try to engage with you goes a long way in our highly automated world.”. Digital Communications Strategist | Founder of Eden Spodek Inc. Check this eBook out too: Talk to people on social media like you would talk to them in real life!
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. If any issues arise, communicate them to stakeholders as soon as possible to avoid last-minute headaches. Will your event be in-person , virtual , or hybrid ?
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