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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Try Out New Trade Show Booth Ideas

Endless Events

This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. Existing event marketing tools such as eventScribe also have support for structured data built in.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

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8 Tips for Handling Reduced Event Budgets

Endless Events

For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. If you’re ready to commit, I’ll say this firsthand, we give multi-year contracts to people, and we give discounts and favorable pricing to those who lock-in.

Contracts 177
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A Planner’s Guide to Event Vendors 

Social Tables

Planners may rely on one or two vendors for smaller events, like a business luncheon, while food vendors may make up as much as 5% of the total attendee count at massive outdoor events (e.g., Some of the most sought-after event vendors include: Venue managers. Consider hiring a graphic designer for event marketing materials.

Vendor 158
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Bookmark These Top 30 Websites for Event Planners

Bizzaboo

BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives. HubSpot HubSpot is a marketing automation platform that boasts extensive resources and lots of tools for marketing your event.

Website 98
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How To Choose the Best Event Management Software for Your Company

Eventtia

Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.