This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. Existing eventmarketing tools such as eventScribe also have support for structured data built in.
Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. If you’re ready to commit, I’ll say this firsthand, we give multi-year contracts to people, and we give discounts and favorable pricing to those who lock-in.
Planners may rely on one or two vendors for smaller events, like a business luncheon, while food vendors may make up as much as 5% of the total attendee count at massive outdoor events (e.g., Some of the most sought-after event vendors include: Venue managers. Consider hiring a graphic designer for eventmarketing materials.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Sourcing technology This section pertains to advanced solutions that help event planners identify, secure, and manage the necessary resources for an event. This technology aims to simplify the process of finding and contracting with suppliers or partners. Eventmarketing and promotion tools. Attendees benefit too!
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
Focusing on cost-effective solutions that maintain quality — like negotiating vendor contracts, exploring alternative options, and considering secondary markets — makes it easier to strike the perfect balance. Double down on eventmarketing Effective marketing is key to maximizing event ROI. Scope creep.
At the same time, it will enable you to easily share event content on social channels and launch promotional campaigns to drive engagement and attendance. Bizzabo also lets you launch referral and affiliate marketing options to drive more registrations. Should that happen, it’s essential to have a team to turn to for help.
Three cost-saving tactics executives are currently deploying to make their event budget plan: Controlling costs on hotel rooms, meeting rooms, food and beverage, concessions, and travel. Consolidating technology into an end-to-end eventautomation platform. Marketing & PR Marketing is an important aspect of any event.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. A good API system helps the software connect smoothly with other commonly used tools in event planning, like CRM systems, marketing software, and communication tools.
Key features of Cvent Registration: Cvent Event Management offers complete event registration features, from customizable registration forms to flexible payment options to cancellation management. Eventmarketing: personalized marketing features and fully branded custom website.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Integrating AI into event planning and budgeting is pivotal, providing a competitive edge and opening avenues for strategic, informed decision-making.
This also includes forecasting sales, predicting customer behavior, and monitoring market trends. Moreover, ChatGPT can assist lawyers in writing legal documents, contracts, and briefs. Finally, programmers can use ChatGPT to automate repetitive and time-consuming tasks.
Key features of Cvent Registration: Cvent Event Management offers complete event registration features, from customizable registration forms to flexible payment options to cancellation management. Eventmarketing: personalized marketing features and fully branded custom website.
Be specific about customization options and ideas and understand them before signing a contract. Now that you have ideas about the steps involved in finding software tools to help with better meeting management, let’s review some very important pieces that can automate some of your tasks and provide valuable insights and data.
Checklist: Define event goals and objectives (e.g. vendor backups, contract flexibility) By the end of this phase, you should have a clear vision, a set budget, and a high-level plan in place. Contracts should outline detailed deliverables, timelines, and contingency plans because surprises happen.
Tripleseat offers an extensive suite of features aimed at simplifying and optimizing how hospitality businesses manage events: CRM Integration: Centralizes customer data, enabling personalized interactions and improved relationship management. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content