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Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.” Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
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