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Try Out New Trade Show Booth Ideas

Endless Events

This is doubly true for B2Bs, since every purchase tends to be a long-term contract. A new automation app called snöball capitalizes on this, allowing you to send email campaigns to each influencer on your list while also letting you track conversion rates. This week, we’ve discussed both an old staple of digital marketing: SEO.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111
MICE professionals

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Destination management companies: contracting local experiences. In case you’re not familiar with the concept, watch our explainer on APIs in travel.

Travel 105
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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

To streamline your relationships with suppliers and automate reservation processes, you can connect your software to travel providers via APIs. In this way, you’ll save time and money and don’t have to develop the entire system from scratch – but still have your operations automated and your principal business needs covered.

Booking 52
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Event Budget Strategies: Where To Allocate Resources in 2024

Bizzaboo

Negotiation and contracts: Engaging in strategic negotiations can help you stretch your budget while securing a top-notch venue. SEO and SEM: Ensure your event website and content are optimized for search engines to drive organic and paid traffic.

B2B 52
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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

Besides, all the link building strategies and SEO efforts of the main domain are applied to all the subdirectories. Also, you risk not having good rankings in targeted countries without focused SEO activities. Text expansion and contraction. Here’s a helpful table on text expansion and contraction. Source: Eriksen.

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