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Consider tools like digital badges, mobile eventapps, wayfinding apps, and digital signage. People opt for a self-serve, online approach when booking travel, ordering meals, buying concert tickets, registering for events, and more. Why not give them similar consumer-style convenience when sponsoring events?
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.
Example: Someone becomes known to your company by submitting their information to download an ebook. Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. Like the first-touch model, the last-touch model is relatively easy to implement.
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. . Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.
With real-time trade show technology , you can follow up with your best leads during the event. They can use the eventapp and arrange to reconnect over coffee before the show ends. Post-event, reach out immediately and show prospects you heard what they had to say. Let’s say two attendees meet at the opening celebration.
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile eventapps, event badging and printing, facial recognition, data collection, and so much more. Key Takeaway: What’s Missing?
For instance, you can hide QR codes all over your event and send attendees on a scavenger hunt or create a point game (e.g. QR codes can also be used to link to online collateral like videos, demos, eBooks, and more. Mobile EventApps Mobile eventapps are really a must-have for any marketing event both in-person or virtual.
Sell your keynote speaker’s book to all those who register and offer a bonus ebook or companion update. Ask why they would consider attending your event with three options leading them to three different pages made up for their very specific needs. The tools available are constantly improving and techniques are never far behind.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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