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Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other.
Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Meeting automationplatforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. Download the eBook today! . Learn how to improve key areas of your events program, including: .
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automationplatform can be used as a tool to reach these audiences.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center. You can subscribe to EIN and get fresh updates in your inbox as it happens.
Event Management Software, Social Media Metrics Platform. Web Analytics Platform. Product Analysis Platform, Event Staff Reporting. Event Management Software, Social Media Analytics Platform. It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. .
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. This set of webinars, training videos and ebooks is the perfect tool for the sales leader looking to increase their knowledge.
Fast and personalized post-event follow-up was nearly impossible without automation. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. A platform that’s easy to use means everyone involved should be able to learn the platform easily. If so, can it be white-labeled?
It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. When measuring event ROI, different event tech platforms have different strengths. Example: Someone becomes known to your company by submitting their information to download an ebook.
Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. By automating labor-intensive, repetitive tasks, you’ll save sponsors hours of work. Fortunately, modern onsite technology and analytics platforms answer the call.
Fast and personalized post-event follow-up was nearly impossible without automation. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. A platform that’s easy to use means everyone involved should be able to learn the platform easily. CEO and co-founder.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center. You can subscribe to EIN and get fresh updates in your inbox as it happens.
You can create dedicated platforms to maintain a steady flow of messages, insights, and updates — be it a vibrant online community, a discussion forum, or a social media group. Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides.
Expedia Partner Solutions compared, Source: eBook. Formed in 2008, Travel Agent Affiliate Program (TAAP) is an online booking platform for travel agents to sell Expedia products to their customers and earn commissions for that. With every completed reservation through the platform, travel agents make a commission. 500+ airlines.
You want different channels to be used effectively and in different ways, rather than broadcasting the same message with a broad-brush approach across all platforms. With remarketing, the major step of visiting your website can turn into a series of touchpoints on engaging platforms like Google, YouTube, and Facebook and lead to a conversion.
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile event apps, event badging and printing, facial recognition, data collection, and so much more. Key Takeaway: What’s Missing?
QR codes can also be used to link to online collateral like videos, demos, eBooks, and more. With event intelligence, you can inject event data into your digital marketing automation system. Is my marketing team equipped with the technology and the expertise to inject event marketing data into our marketing automation systems?
Remember that the social media can be used to cultivate a sense of community, not just as a one-way message platform. “Don’t feel like you have to be on every social media platform. I call that platforming. Check this eBook out too: Then use what you’ve learned and apply it to future content. .
The ideal solution will also include automated capabilities to speed up the content creation process (e.g., InVideo InVideo is a platform that helps users create more high-quality and dynamic content. Amper Hosted on Shutterstock, Amper is a platform that enables event professionals to create music using AI.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. A hands-on experience will help you determine whether the platform truly fits your event needs. That way, youll have a roadmap for tracking progress and proving ROI.
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