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Event marketing automation: How can it help your event planning process

Eventtia

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. If so, can it be white-labeled?

MICE professionals

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Event Technology: The Ultimate Guide for 2023

Bizzaboo

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. . Increase Event Registrations. # of Registrations. Business Goals.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Note that “value” is a much broader term than “event revenue.”

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

Registration and Onboarding Offer easy, personalized event registration. Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Explore ways to streamline registration, personalize communication, and optimize event logistics.

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The Definitive Guide to Experiential Marketing 2023

Stova

Before the event, during registration attendees can note any dietary needs, their seating preferences, and even what they want to get most out of this experiential marketing event. Capture these offline behaviors and actions in a marketing and sales automation system so the necessary follow-up and nurture sequence can be executed.