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Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. If so, can it be white-labeled?
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. . Increase Event Registrations. # of Registrations. Business Goals.
” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Note that “value” is a much broader term than “event revenue.”
Before the event, during registration attendees can note any dietary needs, their seating preferences, and even what they want to get most out of this experiential marketing event. Capture these offline behaviors and actions in a marketing and sales automation system so the necessary follow-up and nurture sequence can be executed.
Create a countdown to early bird registration deadlines in your copy to make for a stronger call to action. First and foremost, the focus should be on creating a well-designed website or registration page. Sell your keynote speaker’s book to all those who register and offer a bonus ebook or companion update.
This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts. High click-through rate, low registration rate = High topic resonance, high availability conflict (i.e. The information is mined from a pre-collected database during the event registration.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Start outlining major milestones like securing a venue, booking speakers, launching your marketing campaign, and opening registration.
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