This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Increased brand awareness, socialmedia engagement, media coverage, and improved customer relationships all contribute to an events impact.
Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. 7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. Motivation and engagement go hand-in-hand. Sales Hacker.
Example: Someone becomes known to your company by submitting their information to download an ebook. Enhanced digital presence: Leverage socialmedia, live streaming, and event apps to extend the reach and impact of your event. Like the first-touch model, the last-touch model is relatively easy to implement.
Fast and personalized post-event follow-up was nearly impossible without automation. Here are some tips: Get to know the company and the people behind it by browsing the vendor’s socialmedia pages, website, and blog. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.
Schedule announcements, email newsletter flow, socialmedia posts and other content about your participation. Engage on socialmedia, too. To that end, choose an event management software that integrates with your CRM and marketing automation systems. Step 4: Make your booth irresistible.
You can create dedicated platforms to maintain a steady flow of messages, insights, and updates — be it a vibrant online community, a discussion forum, or a socialmedia group. Socialmedia: Let’s remember the power of socialmedia. Tease, tease, tease!
Event engagement tools : mobile apps, virtual venue, in-session polls, Q&As, chat channels, virtual applause and reactions, cross-device accessibility, socialmedia integrations, and more. Fast and personalized post-event follow-up was nearly impossible without automation. Here are some tips: .
Socialmedia offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. By using this growth hacking approach on your socialmedia channels, you have a low-cost opportunity for experimenting and nothing to lose. What technology and socialmedia do they use?
The more you can get your audience to take and share photos of their own on socialmedia, particularly Instagram, the larger the audience your event and the company will reach. Capture these offline behaviors and actions in a marketing and sales automation system so the necessary follow-up and nurture sequence can be executed.
The travel conversation going on over socialmedia is huge. So marketers everywhere are always on the look out for ways to supercharge their social strategy, and to be a bigger part of that conversation. We’ve heard your wishes, and today we’re bringing you socialmedia tips from experts in the industry!
The ideal solution will also include automated capabilities to speed up the content creation process (e.g., Here are some ways you can put these AI tools to work: Sizzle reels: These videos are great to share on socialmedia or your event website to show people what they can expect. pre-designed templates).
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Collect relevant attendee data to personalize the experience and use automated confirmation emails to keep registrants engaged leading up to the event.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content