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Maximizing Event ROI: How to Measure, Optimize, and Prove Event Success

Bizzaboo

Bizzabos latest eBook, Maximizing Event ROI: The Ultimate Guide to Measuring and Optimizing Event Success , is packed with insights and strategies to help you not only measure ROI but also improve it. Increased brand awareness, social media engagement, media coverage, and improved customer relationships all contribute to an events impact.

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Event marketing automation: How can it help your event planning process

Eventtia

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.

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91 Invaluable Sales Training Resources for 2021

ITA Group

Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. 7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. Motivation and engagement go hand-in-hand. Sales Hacker.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Increase Social Media Presence. # of Social Media Impressions. Event Management Software, Social Media Metrics Platform. Increase Media Coverage. # of Media Placements. Increase Social Media Engagement. # Event Management Software, Social Media Analytics Platform.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example: Someone becomes known to your company by submitting their information to download an ebook. Enhanced digital presence: Leverage social media, live streaming, and event apps to extend the reach and impact of your event. Like the first-touch model, the last-touch model is relatively easy to implement.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. Here are some tips: Get to know the company and the people behind it by browsing the vendor’s social media pages, website, and blog. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.