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Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.
Bluetooth® speakers made with natural wood that’s FSC-certified: Sponsors will showcase their brand while delighting attendees with crisp sound and a beautiful hand-crafted touch. Action Steps: Let automation lend a hand. By automating labor-intensive, repetitive tasks, you’ll save sponsors hours of work.
To that end, choose an event management software that integrates with your CRM and marketing automation systems. You want events that can give you direct access. Prizes Think outside the branded water bottle; be generous with unexpected swag. Make sure gifts and prizes are useable, brandable, and portable. Boost trade show marketing success.
Example: Someone becomes known to your company by submitting their information to download an ebook. How To Increase Conference ROI Diverse speaker lineup: Curate a mix of renowned industry experts and up-and-coming thought leaders to attract a wider audience. Then, they view an on-demand webinar and attend an event.
Live Event Touchpoints In-person interactions: When the event is live, set a vibrant atmosphere through thought-provoking discussions, Q&A sessions, or even surprise guest speakers. Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides.
The ideal solution will also include automated capabilities to speed up the content creation process (e.g., Welcome videos: These videos are often played at the beginning of an event to welcome attendees and introduce the speakers or performers. pre-designed templates).
Simply listing speaker names and features for your event (100 exhibitors, 20 keynote speakers.) How to Win at Remarketing Create an ad for those who visited a specific speaker's bio page with their topic in the title. Sell your keynote speaker’s book to all those who register and offer a bonus ebook or companion update.
For exhibitors who have sponsored sessions, measuring the attendee dwell time for their sessions provides valuable insights into how relevant their session topic is as well as the effectiveness of their speaker/presenter. The data can also be telling of the quality of the sessions and the speakers themselves.
Capture these offline behaviors and actions in a marketing and sales automation system so the necessary follow-up and nurture sequence can be executed. Record these conversation notes in the attendees’ profiles using an automated tracking system. Key Takeaway: What’s Missing? so your numbers can become skewed.
Our latest ebook outlines how you can effectively motivate even the largest, most complex group of people, featuring insights from social scientist and New York Times bestselling author, Dan Ariely. Best-selling author, entrepreneur, and sales leader Anthony Iannarino has built a successful international career as a consultant and speaker.
Fast and personalized post-event follow-up was nearly impossible without automation. Ultimately, event technology services let you create unforgettable experiences and extend the life of your event long after the doors have closed and speakers have gone home.
Event content tools : agenda builder and editor, session registration management, and speaker portals. Fast and personalized post-event follow-up was nearly impossible without automation. Make sure the event technology you choose delivers a great user experience for you, your team, your sponsors, speakers, and attendees.
Determine your overall event budget and allocate funds for essentials like the venue, marketing, speakers, technology, and production. For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights.
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