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Meeting automation platforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. Download the eBook today! . Learn how to improve key areas of your events program, including: .
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
Fast and personalized post-event follow-up was nearly impossible without automation. Chatbots : Offering instant, automated responses to attendee queries, providing information, and assisting in navigating the event. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Focus on experience.
of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools. Fast and personalized post-event follow-up was nearly impossible without automation. Not sure you need event technology? Make Sure Everything Is in One Place.
Example: Someone becomes known to your company by submitting their information to download an ebook. Virtual sponsorships: Provide opportunities for sponsors to showcase their brand through virtual booths, sponsored sessions, or downloadable resources. Then, they view an on-demand webinar and attend an event.
To that end, choose an event management software that integrates with your CRM and marketing automation systems. You want events that can give you direct access. Driving conversions comes down to understanding the prospect’s business need, so you can help them find the best solutions. Boost trade show marketing success.
Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Did you have opportunities to connect with peers, speakers, or sponsors that resonated with your industry or interests? Write articles summarizing event content, discussions, and success stories.
Stakeholder Motivation Your strategy also needs to focus strongly on other stakeholders such as sponsors, event partners, and exhibitors. By conveying a strong message, you can build trust and familiarity with the potential participant, sponsor, or exhibitor. How can your event help them to meet their objectives?
For exhibitors who have sponsored sessions, measuring the attendee dwell time for their sessions provides valuable insights into how relevant their session topic is as well as the effectiveness of their speaker/presenter. QR codes can also be used to link to online collateral like videos, demos, eBooks, and more.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Locking in keynote speakers & sponsors A great keynote speaker can elevate your event from good to unforgettable.
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