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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. For example, some companies said their event financials take as much as 60 days to get sorted out. The Many Challenges of EventMarketing. Try This Shortcut.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.
In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. The Strategy.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
But if you are looking for must-go-to ones, we have six events to start you off. This June, there’s the MPI World Education Congress and the Haute Dokimazo, the latter of which is a completely different experience limited only to 100 attendees. There’s also the CEMA Summit, ILEA Live, IMEX America, and SPINCon later this year.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Educate and Delight Customers.
Already, it’s been a useful problem-solver when it comes to debugging and an excellent educator — I’m learning functions and new coding languages faster because it explains things in such logical, simple formats. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. Effective eventmarketing will require a blend of AI-driven insights and authentic human copywriting.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. EventMarketing Software Must-haves 18.
Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Stova operates in the event management software industry, catering to a diverse range of clients, including corporate event planners, non-profit organizations, educational institutions, and government agencies. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
For example, Eventtia caters to luxury, retail, and education. When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands.
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. Also, it includes long-term clients from the education industry.
While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. Also, it includes long-term clients from the education industry.
Eventtia is a great alternative to Cvent for any upcoming event because it has more features and is easier to use. Features Customizable Branding Discount Management Real-Time Reporting Visitor Registration Website Management Attendance Management EventMarketing Data Import/Export Ticketing Surveys & Feedback Reminders Event Management.
Eventtia is a great alternative to Cvent for any upcoming event because it has more features and is easier to use. Features Customizable Branding Discount Management Real-Time Reporting Visitor Registration Website Management Attendance Management EventMarketing Data Import/Export Ticketing Surveys & Feedback Reminders Event Management.
Why is post-event engagement so important? Capitalizing on a successful event should not be left to the last minute. Post-eventmarketing is one of the most important aspects of event planning – it’s right up there with pre-eventmarketing. What are post-event engagement strategy best practices?
For instance, Eventtia serves various clients in luxury, retail, and education. Understanding the expertise of event software providers hinges on this factor. The comprehensive suite accommodates events of varying scales. Features Functionality and user experience are pivotal for overall success and depend heavily on features.
For instance, Eventtia serves various clients in luxury, retail, and education. Understanding the expertise of event software providers hinges on this factor. The comprehensive suite accommodates events of varying scales. Features Functionality and user experience are pivotal for overall success and depend heavily on features.
For instance, Eventtia boasts a diverse luxury, retail, and education clientele. This aspect is crucial for gauging the expertise of event software providers. Features Eventtia offers one of the most customizable event management platforms today.
For instance, Eventtia boasts a diverse luxury, retail, and education clientele. This aspect is crucial for gauging the expertise of event software providers. Features Eventtia offers one of the most customizable event management platforms today.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
The presence of an engaged and vibrant audience not only enhances an event atmosphere but also helps you achieve your event’s goals, be it building awareness of your product or service, facilitating networking for your audience, educating potential customers, and so on. register for your event.)
Take the opportunity to network with online marketing experts and those responsible for online marketing from many important companies in the region. Experiential Marketing Summit | EMS 2024 4/24/24 Las Vegas, NV Apr. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
Three cost-saving tactics executives are currently deploying to make their event budget plan: Controlling costs on hotel rooms, meeting rooms, food and beverage, concessions, and travel. Consolidating technology into an end-to-end eventautomation platform. Marketing & PR Marketing is an important aspect of any event.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
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