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Likewise, it will be a lot more important to have a hefty suite of event promotion tools for an external event than for an internal event. Consider INBOUND: A 25,000+ person annual flagship marketing event produced by the marketing automation company HubSpot. A customizable event agenda module. CRM software.
Engagement tools like smart tags and mobile eventapps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Savvy companies use data gleaned from events to improve other pieces of their sales and marketing programs.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Lead retrieval apps are capable of a lot. Simply put, its a smarter, faster way to maximize event ROI.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand. Forget plastic, too.
of Website Visits from Event Page. of Prospects Added to Database. # Event Staff Reporting, Event Management Software. Increase EventApp Engagement. # of Event Community Check-ins. # of EventApp Downloads. Event Management Software. of Event Hashtag Mentions.
Below is a comprehensive, but by no means exhaustive, list of tools that can assist you in measuring and attributing event ROI. CRMs Customer relationship management systems (or CRMs) are the backbone of the modern event marketer’s strategy. They enable businesses to manage relationships with current and prospective customers.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Car companies invite prospects to customize their dream car in a virtual environment and see how it looks before they make buying decisions. Your primary goal will guide your strategy and keep your team on track.
Educate customers and prospects? Make a list of all your potential event goals. For example, how many quality prospects will you add to your database? Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? Increase sales?
For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy. Lead retrieval should be nested right in the eventapp. pop out] Integrating lead retrieval within the eventapp simplifies the process. How do you fix it?
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Audit your event management platform to see if you can report on your defined data points. Leverage the data to paint a picture of your event attendee personas.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile eventapps, event badging and printing, facial recognition, data collection, and so much more. However, a very important component is missing.
Maybe you'd like to automate registration to save time or have an integrated mobile app. Whatever your priorities are, discuss them with your team and keep the top two or three in mind throughout your journey to discovering your next event registration system. With an increasing 6.9
Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth.
Whether its customers sharing best practices, prospects gaining real-world insights from experienced users, or industry peers discovering new collaboration opportunities, field events create a shared space where valuable connections happen organically.
Collect relevant attendee data to personalize the experience and use automated confirmation emails to keep registrants engaged leading up to the event. Event marketing software can help streamline these efforts by automating campaigns, tracking engagement, and optimizing outreach.
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