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We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtualevents and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that!
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. This doesn’t mean that every AI-generated match will be a hit, but connecting people who share interests and goals can increase the odds of attendees forming real, meaningful connections.
It provides a platform for attendees to register their interest, submit required details, and, in some cases, make payment for the event. The software ensures that this process is automated and user-friendly. On the other hand, event management software offers a holistic approach to event coordination.
There are two major types of event branding: Digital In today’s digital age, event branding has taken on a new dimension. With the rise in popularity of virtualevents, digital event branding has become a crucial aspect of marketing a successful event.
of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. According to The state of in-person B2B conferences report , 80.4% Communications.
For event planners: Cvent’s integration with Zapier is a big plus. Zapier is a powerful automation tool that can save you a lot of time and effort by automating repetitive tasks. Cvent provides a comprehensive suite of products and services to help organizations plan and execute successful events. Cvent Pricing.
What’s more, virtual presents a price-friendly alternative for events where education is the goal. To this end, savvy planners are being more intentional with eventdesign. More than a third of marketers say virtualevents are one of their main engagement tactics, according to the 2022 Demand Generation Benchmark Survey.
You can use different types of event marketing strategies — including emails, ads, and social media — for various events ranging from small-scale gatherings like workshops and seminars to large conferences, trade shows, product launches, and even virtualevents. They allow for creative digital experiences.
The tech events featured in this list take place throughout the year and cover a wide range of different industries — from SaaS and FinTech to startup events and more. To better navigate this list, let’s briefly review the different events you’ll see. They are held to educate, inform, or train attendees.
Great events are able to prove their weight in gold by demonstrating clear ROI and their role in achieving an organization’s overall goals. In this guide, learn how to combine online and onsite event data, so you can easily compare your virtualevent metrics alongside in-person and hybrid events to get a complete picture of the buyer journey.
But today, let’s take a few steps back and think about where do our events truly begin. Is it when your attendee walks through the doors of your venue or logs on to your virtualevent platform? Or is it much earlier, at event registration? Conclusion: Sign Me Up!
Below are the top 10 event industry trends to anticipate in 2025: 1. Hybrid Events: The Best of Both Worlds Hybrid events, in-person and virtualevents, are the cornerstone of the events sector. AI Applications for Events: Creating personalized itinerary suggestions.
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