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Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI.
If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What are you trying to accomplish with your event strategy? What are my goals?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust event organizers with the data we provide them? Webinar] The Best Way To Ensure Cybersecurity in Your Events. Online event security needs to be on your radar. How Should You Charge Your Clients for Events?
Organizing an event is a challenging task that requires a lot of effort and planning. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. Email Marketing for Events Email marketing has been an essential tool for event promotion for decades.
Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for EventMarketing. Improve Your Event through Gamification. Gamifying is not all about games.
The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical event tech, you need to know what AV to use. For example, some companies said their event financials take as much as 60 days to get sorted out.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, existing customers aren’t the only people who may be interested in your event. More : A Killer Event Should Have a Killer Website. Update SEO Regularly.
For senior event leaders, proving the return on investment (ROI) of your events isnt just a nice-to-haveits a must. And yet, according to Bizzabos 2025 State of Events and Industry Benchmarks report, 70% of organizers struggle to measure and demonstrate ROI effectively. If that sounds familiar, youre not alone. The good news?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness. Biggest Takeaways. Sam Lippman.
Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. A July poll cited 86-percent attendee confidence in returning to live events, but that confidence level dropped to 65 percent in the October poll. Jacob Slaton Photography).
Before you plan for an event, you first need to get stakeholders on board. That means you need to craft an (almost) perfect event proposal if you want approval. That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.
But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Event revenue.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.
In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Do More With A Small Event Budget. Click To Tweet.
The business events industry is no exception. Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.
Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings
Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri. Also, you must make sure your clients know how to access the event.
And with record-breaking inflation, it’s no surprise many event professionals are forced to navigate tighter budgets with rising costs. So, what should you do if you think you’re going to deal with a reduced event budget? You need to take one step back and say, why are we doing this event? What’s the purpose?
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Technology, a perpetual driver, has pushed the events industry into a new era of web and mobile. paid to event workers in salary.
Running out of trade show ideas for improving your B2B events? Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. And if you want to run an event this way, use our free event planning checklist to get started! Integrate for a Smooth Event.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. For the year ahead, we predict AI will transform global audience acquisition and engagement.
Planning a successful event involves working with a large team of reliable, capable professionals. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. What are event vendors? a musical festival).
It’s time for a brand new #EventIcons, and this time around, we’re exploring eventmarketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof eventmarketing strategy?
New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. And it’s changing the expectations that people have for the events and experiences they attend. Clients are looking for visionary events beyond the most expected ones.
When events are your business, numbers count. And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […]. Last year, our creators reached 83 million unique buyers through Eventbrite.
The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.
The Best of the Best: Generating Revenue: Podcasting As A New Revenue Stream For Events: Learn How! Event Pricing: Event Pricing: Attendees Paying What They Choose. ? Worried you might be missing something while planning your virtual event? We’ve got you covered with our Free Virtual Event Planning Checklist!
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is for everyone.
Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. These event management software features fall across seven categories: Event Management.
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