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Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. We appreciate your support.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Hybrid Events.
It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Better Events, Proven ROI. This is critical for marketing attribution. The reason?
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. She specializes in crafting marketing content that includes tips for using tools and techniques like email verification , growth hacking and marketingautomation.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. For example, some companies said their event financials take as much as 60 days to get sorted out. The Many Challenges of EventMarketing.
It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? It’s reasonable to assume that peak in COVID cases chipped away at attendee confidence as well.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.
Give Your Meeting Audience a Pleasant Surprise. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns.
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Numbers are one thing, but it’s how we act on these stats that will make a true difference in our events! MarketingAutomation: Why You Need It.
Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Read More : Salman Rushdie and Complacency in the Meetings Industry 1. It’s time to truly break out of our comfort zone.
Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event. This helps ensure clear accountability and a shared understanding of what “good” looks like.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
This strategic use of data sets apart successful events in today’s technology-driven landscape. Operational Efficiency Through Automation and Doing More with Less Automation is key to achieving operational efficiency in event planning and execution.
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation.
Users also expect a rich multimedia experience on the web — video, interactive animations, and high-resolution images have become baseline requirements for a website to meet professional standards. Visitors now expect a website to be loaded and ready to use within two seconds, or they will be tempted to give up and move on.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
However, with the great variety of options, choosing the right event management software can feel overwhelming. This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Event Management Software Must-haves 1. job titles or hobbies).
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
There are three ways to transition from event thinking to brand thinking, he added. You can repurpose your event content to provide easy entry points for people all year round who can’t make it to your live event. Nurture via automation. Create more content.
In fact, at INBOUND 2022, we held an interactive workshop that had attendees collaborating in Miro and we use Miro boards in our own internal meetings to collaborate on everything from sprint planning to website brainstorming. Captello: Event Engagement and Gamification. Summing Up: Your Virtual EventMarketing Tools.
However, with the great variety of options, choosing the right event management software can feel overwhelming. This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
When comparing these two providers, it’s crucial to answer the following questions: What event planning features align with the requirements of your events, and can the platform be customized to meet your specific needs? Is integrating the event planning workflow with your existing systems and IT infrastructure a must?
Create event attendee personas to better understand them. ☐ Determine engagement and networking tools you can use to enhance the event, like polls, Q&A, chat, 1:1 meetings, and live giveaways. ☐ Outline appropriate event goals and KPIs. ☐ Set a budget for your event. ☐ Set audience goals for attendees.
However, consumer research is never a one-off activity, it’s an ongoing practice, making it a repetitive aspect of your marketing strategy. Thankfully, rather than conduct continuous surveys to stay updated about your consumers evolving demands, you can automate the process with survey tools. Launch your marketing strategy.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. These technologies enable remote audiences to access live content and sessions, expanding an event’s reach. Eventmarketing and promotion tools.
The role taught me so much about meeting people where they are at, and to remember that everyone has more going on than simply how they present themselves to the world.” More Business of Events Keynote speaker Evangeline Leong on Creative Thinking and the Future of EventMarketing Learn more about The Business of Events
Unfortunately, social media can mask the organic human connection that we typically experience meeting face-to-face. Being human makes your brand more relatable, more approachable and more, well, engage-worthy,” according to Dan Knowlton, of KPS Digital Marketing. However, they can add an automated feel to your feed.
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