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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running? While these platforms were good, they were limited.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. MEASURE AND PROVE EVENT ROI.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. The Many Challenges of EventMarketing.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Recent advances open new doors to measure event value in innovative ways tied to demand generation. The reason?
Deals influenced by an event may close months later, and attribution can be murkywas it the keynote session that made the difference, or the networking opportunity at the reception? Many event teams use multiple toolsCRMs, event management platforms, marketingautomation softwarethat dont communicate with each other.
In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. The Strategy.
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. The list below includes some of the favorite new technologies across The Opus Group network at Opus Agency , MAS , TENCUE and Verve.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. Airbnb Focuses on Event Planners.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? While the event industry has largely completed its post-pandemic course correction, two challenges have remained consistent: burned-out teams and stretched budgets.
” “Bizzabo has been a game changer for us – previously we were using a combination of agencies and marketingautomation to run the event process end to end and the ease of use, deep understanding of events technology and constant innovation that Bizzabo has has made a world of difference.
so you can expect to hear them discussed together: Blockchain If eventmarketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all. BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. EventNetworking. EventMarketing.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Among the array of smart event wearables, Bizzabo’s Klik SmartBadge™ stands out.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Preciate: Realistic Virtual Networking Experiences. Preciate brings realistic networking to virtual events to deliver an unforgettable attendee experience. Plus, you can choose from more than 25 premium music playlists to provide an energetic backdrop and match the tone of your event.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event.
Depending on whether you’re hosting an event in-person, are planning a virtual event, or are combining the best of both with a hybrid event, your event tech stack might look slightly different. This rapid evolution has proven beneficial to the events industry.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. For event attendees These technological innovations are aimed at improving the experience of event attendees. Optimize the use of AI-enhanced networking.
Additionally, with nearly 4 billion email users worldwide, email marketing offers businesses a vast audience to target. With the advent of advanced automation tools, emails can be personalized to cater to the specific needs and interests of individual customers, making the email experience more engaging and relevant.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is EventMarketing? Why is EventMarketing Important?
November 2023 Marketing Conferences Name Start Date/Location Description Product Marketing Summit Sydney 2023 11/1/23 Sydney, Australia Nov. 1 to 2—Get in a room with your PMM peers for two days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at Product Marketing Summit Sydney.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
Are you prepared to collect lead info in the hallways, at the networking cocktail, or elsewhere? Immediate Automated Trade Show Follow-up. You’re on your feet all day, talking to folks at different functions, and networking non-stop. You’re on your feet all day, talking to folks at different functions, and networking non-stop.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
” “Bizzabo has been a game changer for us – previously we were using a combination of agencies and marketingautomation to run the event process end to end and the ease of use, deep understanding of events technology and constant innovation that Bizzabo has has made a world of difference.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Create event attendee personas to better understand them. ☐ Determine engagement and networking tools you can use to enhance the event, like polls, Q&A, chat, 1:1 meetings, and live giveaways. ☐ Outline appropriate event goals and KPIs. ☐ Set a budget for your event. Determine who your target audience is (e.g.,
“Being human makes your brand more relatable, more approachable and more, well, engage-worthy,” according to Dan Knowlton, of KPS Digital Marketing. However, they can add an automated feel to your feed. Even if each network has similar audiences, they may not even recognize that it’s the same content! Engage with your Audience.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees. Moreover, Cvent offers integrations with the automation tool Zapier.
Project management: planning and managing an event is essentially managing a project, so you can get technology solutions that can help you streamline the project management aspect like scheduling, collaboration tools (like Slack), and so on. Eventmarketing management tools: automating and personalising marketing efforts.
Enterprise-level Features and Services Eventtia caters to large groups and companies, offering a range of enterprise-level features such as: Single Sign-On (SSO): Streamlining user administration for a seamless event management experience.
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