Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Audience 303

Endless Events

MARCH 23, 2018

One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust event organizers with the data we provide them? Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget.

Events 248

Events Automation Audience Marketing 248

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman. Definitely a skill for our times.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution. The reason? The result is more personalized, VIP experiences.

Technology 211

Technology Technology Automation Social Media 211

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

MARCH 17, 2025

For senior event leaders, proving the return on investment (ROI) of your events isnt just a nice-to-haveits a must. And yet, according to Bizzabos 2025 State of Events and Industry Benchmarks report, 70% of organizers struggle to measure and demonstrate ROI effectively. If that sounds familiar, youre not alone.

Automation 52

Automation Events Social Media Media 52

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Today, platforms are like the new Event Operating Systems. Read More : Salman Rushdie and Complacency in the Meetings Industry 1.

Healthcare 221

Healthcare Panel Technology Technology 221

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Endless Events

MAY 9, 2023

Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. If you’re new to AI for events, we’ve got you covered. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

APRIL 27, 2018

This guide will walk you through everything you need to know to organize successful Q&A sessions at your next conference. Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event. Online Event Marketing Techniques. You can do better! Click To Tweet.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Convene by PCMA

AUGUST 7, 2023

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. Organization, flexibility, and the ability to organize your time (and budget!) are also valuable skills. 29Rooms: A Story of Success.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Bizzaboo

MARCH 19, 2024

We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. We set out to transform the event industry with a modern, open Event Experience Operating System that enables organizers to customize every event experience with powerful, best-in-class integrations and apps.

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate event marketing, and data will remain the most valuable asset to build on in 2025.

Trade Show 52

Trade Show Social Media Events Trends 52

Bizzaboo

APRIL 22, 2024

Without further ado, here are the trends shaping the future of events: 1. The Push for a Consolidated Event Tech Stack The drive toward tech consolidation is clear, as event organizers seek streamlined solutions that seamlessly handle virtual and in-person formats.

Event Technology 98

Event Technology Technology Technology Trends 98

Social Tables

JUNE 12, 2024

While some event vendors—like caterers or wedding planners—play a particular role in the planning process, other vendors, such as event rental companies, oversee numerous aspects of an event. Many event vendors create the products they offer or provide their services directly. Decorators. Ticketing services.

Vendor 158

Vendor Contracts Contracts Events 158

Endless Events

FEBRUARY 6, 2023

For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. So if you’re working for a brand name organization, you might have an advantage. There are lots of ways you can negotiate that.”

Contracts 177

Contracts Contracts Events Vendor 177

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing. Integrations.

Management 123

Management Sponsors Registration Speakers 123

Convene by PCMA

MARCH 16, 2022

Your visitors will judge your event’s credibility and value based on website design, speed, readability, simplicity, aesthetics, and consistency in experience from screen to screen. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Your website is for everyone.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Eventtia

NOVEMBER 10, 2023

Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. Types of Event Management Software Event planning solutions take multiple forms, catering to different needs and requirements.

Management 117

Management Registration Vendor Proposal 117

Bizzaboo

OCTOBER 18, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% What Is Event Management Software? Event Management Software Must-haves 1.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

MARCH 15, 2023

Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry. If you’re not subscribed to this blog’s updates, now is the time!

Website 98

Website Planner Certification Publishing 98

Bizzaboo

MARCH 6, 2025

But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.

Management 52

Management Automation Logistics Registration 52

Eventtia

NOVEMBER 10, 2023

Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. Types of Event Management Software Event planning solutions take multiple forms, catering to different needs and requirements.

Management 96

Management Registration Vendor Proposal 96

Bizzaboo

SEPTEMBER 12, 2022

Virtual events are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtual events strategy for 2023. twine: Tools To Power Meaning and Connection.

Virtual Events 98

Virtual Events Events Platform Audience 98

Eventtia

APRIL 22, 2024

One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.

Platform 62

Platform Registration Automation Events 62

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

MARCH 19, 2024

We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. We set out to transform the event industry with a modern, open Event Experience Operating System that enables organizers to customize every event experience with powerful, best-in-class integrations and apps.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

OCTOBER 11, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.

Event Technology 105

Event Technology Technology Technology Registration 105

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Social Tables

OCTOBER 5, 2023

Cutting edge event technology tools, apps, and software We’ve gathered the top tools for every major category of event planning trends and needs. Planning technology These are innovative tools and software designed to assist event planners and organizers in efficiently managing various aspects of event preparation.

Event Technology 88

Event Technology Technology Technology Vendor 88

Maritz Global Events

JANUARY 21, 2020

You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Immediate Automated Trade Show Follow-up. That’s versatility! About Mike.

Trade Show 52

Trade Show Automation Technology Technology 52

Eventtia

DECEMBER 22, 2023

Stova operates in the event management software industry, catering to a diverse range of clients, including corporate event planners, non-profit organizations, educational institutions, and government agencies. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.

Management 62

Management Retail Automation Platform 62