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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Maybe you are currently using an assortment of tools to cover your event management needs.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. Or can you?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust eventorganizers with the data we provide them? Demonstrating what you can do, inspiring them, and ensuring that they have relevant takeaways are some important aspects of creating an event that is hard to forget.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman. Definitely a skill for our times.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution. The reason? The result is more personalized, VIP experiences.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the eventorganizer to tech designed for the audience experience. Today, platforms are like the new Event Operating Systems. Read More : Salman Rushdie and Complacency in the Meetings Industry 1.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I
Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. If you’re new to AI for events, we’ve got you covered. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events.
This guide will walk you through everything you need to know to organize successful Q&A sessions at your next conference. Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event. Online EventMarketing Techniques. You can do better! Click To Tweet.
Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. ROI Goals for EventOrganizers.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. Organization, flexibility, and the ability to organize your time (and budget!) are also valuable skills. 29Rooms: A Story of Success.
We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. We set out to transform the event industry with a modern, open Event Experience Operating System that enables organizers to customize every event experience with powerful, best-in-class integrations and apps.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Without further ado, here are the trends shaping the future of events: 1. The Push for a Consolidated Event Tech Stack The drive toward tech consolidation is clear, as eventorganizers seek streamlined solutions that seamlessly handle virtual and in-person formats.
While some event vendors—like caterers or wedding planners—play a particular role in the planning process, other vendors, such as event rental companies, oversee numerous aspects of an event. Many event vendors create the products they offer or provide their services directly. Decorators. Ticketing services.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. So if you’re working for a brand name organization, you might have an advantage. There are lots of ways you can negotiate that.”
Your visitors will judge your event’s credibility and value based on website design, speed, readability, simplicity, aesthetics, and consistency in experience from screen to screen. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Your website is for everyone.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. Integrations.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. Types of Event Management Software Event planning solutions take multiple forms, catering to different needs and requirements.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% What Is Event Management Software? Event Management Software Must-haves 1.
Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for eventorganizers across industries edited by the one and only Adam Parry. If you’re not subscribed to this blog’s updates, now is the time!
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. Types of Event Management Software Event planning solutions take multiple forms, catering to different needs and requirements.
Virtual events are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtual events strategy for 2023. twine: Tools To Power Meaning and Connection.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. We set out to transform the event industry with a modern, open Event Experience Operating System that enables organizers to customize every event experience with powerful, best-in-class integrations and apps.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
Cutting edge event technology tools, apps, and software We’ve gathered the top tools for every major category of event planning trends and needs. Planning technology These are innovative tools and software designed to assist event planners and organizers in efficiently managing various aspects of event preparation.
You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Immediate Automated Trade Show Follow-up. That’s versatility! About Mike.
Stova operates in the event management software industry, catering to a diverse range of clients, including corporate event planners, non-profit organizations, educational institutions, and government agencies. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.
Yet this was the experience that ultimately set her on the path to becoming the middle management leadership and professional development expert she is today, helping middle managers tap into their highest potential at organizations from Microsoft to Coca-Cola. Casey Gale is managing editor at Convene.
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