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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. You can upload floor maps, customize layouts, and brand your event from the admin panel. It’s time to truly break out of our comfort zone.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. The good news is that AI tools simplify content creation for events.
In this past episode, our very own Will Curran joins their hosts Corey Moss, Katye McGregor Bennett, Michelle Loret, Brittney Lanni (their amazing new live events host) to talk about emerging technologies in the event industry, along with creating and augmenting live event experiences. Check-In Tip for a Headache-Free Event.
Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Automatedmarketing can initiate and follow-up with customers without having to devote your marketing team to such tasks.
Participants use Braindate to book one-on-one, group, and fi shbowl discussions from a user-generated content feed, to have virtually on the platform or in-person at the event. Event planners, team leaders, and managers use twine to spark meaningful conversations that create a sense of belonging, camaraderie, connection, and impact.
15 to 16—With a collection of presentations, panels, workshops, roundtables and more, you’ll have the chance to learn, and network, with pioneering enablement experts. Product Marketing Summit London 2023 11/22/23 London, UK Nov. 22 to 23—A mixture of keynotes, roundtables, panels, collaboration and discussions.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. This inclusive approach widens event reach and accommodates diverse participation preferences. Gone are the days of waiting weeks for post-event surveys.
After you send the introductory email, schedule some time to discuss the details with your speakers and get them excited about the event. If you’re hosting a panel discussion, it’s a good idea to get those speakers and moderators together on the same call, so they become comfortable speaking together as a group.
Compounding these are increasing expectations from attendees who, according to a recent Skift report , “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of mass shootings, and having little-to-no desire to venture out after becoming accustomed to remote work.”
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Integrating AI into event planning and budgeting is pivotal, providing a competitive edge and opening avenues for strategic, informed decision-making.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Session Engagement and Satisfaction Rates Best for: In-person, Virtual, and Hybrid Events Session engagement data helps you assess the success of your event content, particularly for virtual and hybrid events. Here are some questions to ask: Do your session topics, speakers, and panels resonate with your audience?
The last time Europalco created an event for the car manufacturer was in 2019, for its Clio R-Evolution Showsix years later, there were a lot more moving parts and event features made to engage. Europalcos Event Tech The LED wall had two uses.
Collect relevant attendee data to personalize the experience and use automated confirmation emails to keep registrants engaged leading up to the event. Eventmarketing software can help streamline these efforts by automating campaigns, tracking engagement, and optimizing outreach.
As an enterprise event planner, you need more than just another event you need an experience that captivates your audience and delivers measurable results. That’s where experiential events come in. Not only do they immerse attendees in your brand, but they also serve as an effective eventmarketing tool.
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