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This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
EventAutomation. Saves Planners Time. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as eventplanners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
The average eventplanner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketingautomation makes event planning less of a slog. What is marketingautomation? Or can you?
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. For example, some companies said their event financials take as much as 60 days to get sorted out. The Many Challenges of EventMarketing.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Are You Tech-Stressed?
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Sharing practical information people can actually use boosts your content’s shareability and highlights the benefits guests could get from attending your event.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile event apps generate a goldmine of data. The reason?
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies eventplanners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
Attendees and event leaders are ready and hungry for something new, exciting, memorable, and shareable, and the demand for event innovation is rumbling beneath the surface. This new demand for innovation among event attendees and planners creates an environment where the industry must adapt to stay ahead of the curve.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. Airbnb Focuses on EventPlanners.
In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. As an eventplanner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. Understanding how to build structured data and use Google’s event tag can help you get more exposure.
Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings
We’ve compiled a list of websites for eventplanners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies. Decorators.
No, having their names read by an automated voice and watching a pre-recorded speech from their dean was not their ideal graduation, but they sure made the most of it! Here comes another virtual event life lesson so buckle up: virtual events are only as good as you make them. How to Use Podcasts & Events as Marketing Tools.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
This strategic use of data sets apart successful events in today’s technology-driven landscape. It offers the tools to analyze attendee data in real time, predict behaviors, and tailor events to match individual preferences, setting a new standard for attendee engagement.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. Tip #8: It’s not all About Growth For today’s final tip, Will encourages event professionals to evaluate their mindset. “A
We’ve compiled a list of websites for eventplanners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
We’ve already seen how transforming the way eventplanners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Cutting edge event technology tools, apps, and software We’ve gathered the top tools for every major category of event planning trends and needs.
Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning. Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for eventplanners.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% As you search for an event management solution, looking for a tool that offers simplified workflows is essential.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning. Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for eventplanners.
Before advances in event technology, event planning was a very manual process. Eventplanners used to draft the attendee list contact by contact. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. In fact, according to Bizzabo data , 68.8%
Why do we need event technology in the first place? Ultimately, it’s about providing a better experience for everyone involved in planning, managing, and hosting the event. This includes eventplanners, event team, volunteers, attendees, vendors, and sponsors, among other parties.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
Participants use Braindate to book one-on-one, group, and fi shbowl discussions from a user-generated content feed, to have virtually on the platform or in-person at the event. Eventplanners, team leaders, and managers use twine to spark meaningful conversations that create a sense of belonging, camaraderie, connection, and impact.
Stova operates in the event management software industry, catering to a diverse range of clients, including corporate eventplanners, non-profit organizations, educational institutions, and government agencies. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.
In recent years, the increased use of technology in event planning and execution has allowed more eventplanners to adopt event management software to help them plan, manage, organize, and execute successful events. This makes Aventri (now Stova) a better choice for larger and/or complex events.
In today’s challenging economic climate, event professionals must figure out how to do more with less. Though many are dealing with tighter budgets and smaller teams, eventplanners and marketers still need to juggle many responsibilities to successfully execute their event strategies.
Many factors drive this growth, including the increasing use of technology in planning and executing events, the growing popularity of mobile event apps, and the need for greater transparency and accountability in the events industry. For eventplanners: Cvent’s integration with Zapier is a big plus.
☐ Outline a clear agenda with an onsite planner. ☐ Go through the necessary steps to achieve ADA compliance for your event. Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Determine your technology needs (e.g.,
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
From eventplanners, marketers, and venue coordinators to production specialists, this course enhances your AI skills within the context of event execution. Explore exciting and useful AI platforms and technologies relevant for event organizers.
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
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