This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Does the platform in question integrate with marketingautomation or CRM platforms?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. The Many Challenges of EventMarketing.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.
The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. In any trade show, the only end game is to create a lasting relationship with potential customers that ends up with them buying your product or service. Click To Tweet.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Pull Better Post-Event Analytics Was your event successful?
.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product. These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Pre-event Survey.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy eventproduction guide.
By allowing you to automate and keep all the data in one place, you can spend less time on manual work. But the debate continues whether “consent” or “legitimate interests” can be best used by eventmarketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ?
Exhibitors need to showcase better products and services. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. And if you want to run an event this way, use our free event planning checklist to get started!
As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Events currently bring around +30% of Opportunities. All rights reserved.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.
Although event planners, designers, and organizers build the outline for an event, vendors help bring it to life; they are the people and companies that make your event stand out. Many event vendors create the products they offer or provide their services directly. Stage designers. Ticketing services. Licensers.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. HubSpot HubSpot is a marketingautomation platform that boasts extensive resources and lots of tools for marketing your event.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Content indexing.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. When a tool becomes popular, it profoundly affects the way we will consume experiences and products. What is EventMarketing? Why is EventMarketing Important?
Participants use Braindate to book one-on-one, group, and fi shbowl discussions from a user-generated content feed, to have virtually on the platform or in-person at the event. Event planners, team leaders, and managers use twine to spark meaningful conversations that create a sense of belonging, camaraderie, connection, and impact.
As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Events currently bring around +30% of Opportunities. All rights reserved.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.
Create impactful email banners, social media banners, and paid ads to promote your event. Event Presentations Checklist ☐ Create a slide deck template for all presentations. ☐ Design virtual production slides. ☐ Design slide decks for each session/event. ☐ Design virtual production backgrounds and frames.
When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Immediate Automated Trade Show Follow-up. It comes down to capturing their interest at critical points before, during, and after the event. Exhibiting is hard.
You teach productivity and self-leadership — what are some of the greatest hurdles individuals face when trying to improve these skills? When this is done effectively and efficiently, the result is high performance, great productivity, and better profits. Casey Gale is managing editor at Convene.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. EventMarketing Software Must-haves 18.
It’s also very helpful to understand market demands. You will know the products, services and trends users want and provide them accordingly, helping your business stay relevant in the evolving market. Essentially, creating a buyer persona allows you to tailor your marketing strategy to appeal to your target consumers.
That could include speaking at another event or agreeing to a guest feature on your company’s podcast or blog. Similarly, a happy speaker can become a brand ambassador who recommends your product or service to those around them. Ensure your event’s success. How Event Management Software Can Help . Create brand fans.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees. Moreover, Cvent offers integrations with the automation tool Zapier.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. These technologies can provide immersive experiences, from virtual venue tours to interactive product demonstrations. Eventmarketing and promotion tools.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
It’s also very helpful to understand market demands. You will know the products, services and trends users want and provide them accordingly, helping your business stay relevant in the evolving market. Essentially, creating a buyer persona allows you to tailor your marketing strategy to appeal to your target consumers.
From event planners, marketers, and venue coordinators to production specialists, this course enhances your AI skills within the context of event execution. Explore exciting and useful AI platforms and technologies relevant for event organizers.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content