This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. But what brings the entire community together is the big in-person event.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution. The reason? ROI technology raises the bar on reporting.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue. It’s time to truly break out of our comfort zone.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Chat Channels The best events are interactive.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Once you’ve defined your goals, develop a comprehensive marketing plan that outlines your target audience, key messaging, promotional activities, and channels for distribution. By following these practices, you can drive maximum attendance and create a memorable event that attendees will want to come back to in the future.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Design slide decks for each session/event.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. This significantly reduces the time and effort required for event planning.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
Participants use Braindate to book one-on-one, group, and fi shbowl discussions from a user-generated content feed, to have virtually on the platform or in-person at the event. Event planners, team leaders, and managers use twine to spark meaningful conversations that create a sense of belonging, camaraderie, connection, and impact.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Understanding the basics of event ROI starts with recognizing the different types of event goals, which include: Increasing brand awareness Generating leads Enhancing customer engagement Driving sales Improving sponsor experiences Forming new partnerships To define ROI for each event goal, you need to establish clear, quantifiable metrics.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. This significantly reduces the time and effort required for event planning.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Ultimately, it’s about providing a better experience for everyone involved in planning, managing, and hosting the event. This includes event planners, event team, volunteers, attendees, vendors, and sponsors, among other parties. Eventmarketing management tools: automating and personalising marketing efforts.
As an all-in-one solution, Brella offers a rich set of features, including attendee management tools, an intuitive event website builder, networking and matchmaking, sponsor monetization, event analytics, and more. The mobile app can also provide real-time information about the speakers, event agenda, sponsors, and more.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Post-event satisfaction surveys captured valuable feedback.
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Look for event management solutions offering diverse API integrations to accommodate the varied needs of event organizers.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
Event data refers to information generated before, during, and after an event that includes attendee demographics, engagement metrics, registration details, session participation, and attendee, sponsor, and vendor feedback, among other things. contact exchanges per attendee. Learn more about 6sense’s journey with Bizzabo.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Design slide decks for each session/event.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. Along with executive buy-in, we discovered that 80% of overperforming businesses plan to increase their event budgets the following year. Director of EventMarketing.
As an all-in-one solution, Brella offers a rich set of features, including attendee management tools, an intuitive event website builder, networking and matchmaking, sponsor monetization, event analytics, and more. The mobile app can also provide real-time information about the speakers, event agenda, sponsors, and more.
A post-event report is a comprehensive document that summarizes the key aspects of your event, including its goals, attendance, budget, and overall success. It serves as a valuable tool for future event planning and can also be used to showcase the success of your event to stakeholders and sponsors.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. According to Footlight International representatives, “Eventtia is a well-rounded tool that helps event organizers, attendees, and sponsors maximize their event experience.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
” Event project management refers to all the efforts involved in planning, managing, and running an event to: Attract as many target attendees as possible Ensuring your guests have a good experience when attending your event Delivering value to your sponsors and partners If it’s a for-profit event, ensuring the event has a good ROI.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content