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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. Finally, the guide also illustrates how to sustain interest and promote future events using the same platform.
For example, there were no live captions for streaming in a platform, so we paid for automated captions. Well, then, the platform came out with automated captions for free. Highly customized software also isn’t sustainable, as Brandt points out. “At Let’s sustain for one year and give the same level of quality.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
This strategic use of data sets apart successful events in today’s technology-driven landscape. The Rise of Regional Micro-events and Localization There’s a growing preference for smaller, regional events that offer more targeted and personalized experiences.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. Sustainability technology Technology can enhance the environmental and social sustainability of events. Cvent’s Sustainability Tracker.
Events Industry Council (EIC) The Events Industry Council is one of the leading sources for news, educational opportunities, research, industry standards and best practices, sustainability best practices, and much more for event organizers.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Among the array of smart event wearables, Bizzabo’s Klik SmartBadge™ stands out.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
☐ Create a sustainability plan to optimize waste management and power consumption. ☐ Go through the necessary steps to achieve ADA compliance for your event. Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. as their second biggest, sustainability is taking center stage. Attendees increasingly prioritize sustainability, with 26.8% With 19.5%
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Look for event management solutions offering diverse API integrations to accommodate the varied needs of event organizers.
Events Industry Council (EIC) The Events Industry Council is one of the leading sources for news, educational opportunities, research, industry standards and best practices, sustainability best practices, and much more for event organizers.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. With the increasing trend of marketers investing in events, the need to deliver a seamless, personalized event experience becomes more important. Brandy Sherrer.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Will the software blend seamlessly with your marketing stack? An integrated platform lets you migrate new event data with one click for swift, personalized follow-up.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
☐ Create a sustainability plan to optimize waste management and power consumption. ☐ Go through the necessary steps to achieve ADA compliance for your event. Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing. Key Takeaway: What’s Missing?
Now that you have ideas about the steps involved in finding software tools to help with better meeting management, let’s review some very important pieces that can automate some of your tasks and provide valuable insights and data. This can offer cost-savings as well as fit nicely into your company’s sustainability program.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
CRO Summit London 2023 11/22/23 London, UK Discover your path to revenue—Join the only dedicated Chief Revenue Officer Summit to discover strategies and tactics that drive rapid, cost-effective and sustainable enterprise growth. Customer Marketing Summit London 2023 11/22/23 London, UK Nov.
Along with this positive outlook, attendees are placing increasing importance on sustainability when deciding whether to attend an event. Although sustainability isnt a top focus for many organizers, its clear that a renewed commitment to sustainable practices is necessary to meet attendee expectations.
For larger enterprises with more complex event management needs, Tripleseat offers advanced features and services to help manage projects efficiently, including: Advanced CRM Capabilities: Enhanced tools for managing large volumes of customer data, segmenting audiences, and automating personalized communications.
EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. To date, Eventtia has supported over 35,000 events with over 12 million attendees worldwide.
Perfect Venue offers a robust set of features designed to easily manage events, simplifying and enhancing the event management process: Event Registration and Ticketing: Facilitates seamless online registration and ticket sales, allowing organizers to manage attendee information efficiently.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. These tools empower event professionals to streamline complex workflows. The platform enhances the attendee experience while streamlining the event planning process and boosting ROI.
The platform delivers a premium user experience for attendees while streamlining the event planning process and maximizing ROI. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustainedevent success.
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