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This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
EventAutomation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Saves Planners Time.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Webinar] The Best Way To Ensure Cybersecurity in Your Events. Online event security needs to be on your radar.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In a sense, certain aspects of the event never end.
Enter eventmarketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. Or can you?
If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing?
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. Let’s jump in! Looking for more ideas?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Below, you’ll find everything you need to know about the event, including upcoming rehearsals and speaker prep. In a moment, you will receive two links — one for your tech rehearsal and one for the live event. Your Session/Webinar Information. This method helps to make sure your virtual event goes smoothly.
No, having their names read by an automated voice and watching a pre-recorded speech from their dean was not their ideal graduation, but they sure made the most of it! However, if you have a unique, exciting, niche subject to talk about, podcasts are a great way to generate revenue and market your event/business. ?
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. BTN Group also hosts more than 35 conferences and events annually and up to three monthly webinars.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
What tools and virtual event software will help you plan, execute, and measure your event? Whether you are hosting a simple webinar, a full-scale virtual conference, or an internal happy hour, leveraging event tools will allow you to create a great environment. Summing Up: Your Virtual EventMarketing Tools.
To help event teams get better outcomes from email marketing initiatives, we recently hosted a webinar called Beyond the bounce: Overcoming email marketing challenges for event professionals. Keep reading to learn more about some of the topics covered during the webinar.
At the moment, Cvent is a leading provider of event management solutions, with its event management platform designed to help event planners streamline and even automate the event management process to maximize efficiency and results. ON24: ON24 is a virtual event platform specializing in webinars.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. BTN Group also hosts more than 35 conferences and events annually and up to three monthly webinars.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. vFairs significantly boosts event attendee engagement by offering dynamic virtual booths, live chat and video chat interactions, and webinars and live sessions.
Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group. The post Master Conference Planning With These Pre-event Checklist Templates appeared first on Bizzabo.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
Laudenslager IV, MBA, president of Charge Ahead Marketing, during a recent MeetingsNet webinar. Treat your event like it’s a brand.” There are three ways to transition from event thinking to brand thinking, he added. Nurture via automation. Create more content.
Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands. API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketingautomation software.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. What is Event Scheduling Software?
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Eventtia is a great alternative to Cvent for any upcoming event because it has more features and is easier to use. Features Customizable Branding Discount Management Real-Time Reporting Visitor Registration Website Management Attendance Management EventMarketing Data Import/Export Ticketing Surveys & Feedback Reminders Event Management.
Eventtia is a great alternative to Cvent for any upcoming event because it has more features and is easier to use. Features Customizable Branding Discount Management Real-Time Reporting Visitor Registration Website Management Attendance Management EventMarketing Data Import/Export Ticketing Surveys & Feedback Reminders Event Management.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketingautomation software, and communication tools. Customer Support Effectiveness in customer service is pivotal when analyzing top-tier event management platforms.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
While you’re at it, implement automated tools to flag discrepancies between two systems and establish a routine audit schedule to make sure your data stays up to date. The 6sense team also incorporated the Klik SmartBadge into this event; attendees used the wearable tech solution to facilitate 8,770 connections, good for an average of 9.5
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Look for event management solutions offering diverse API integrations to accommodate the varied needs of event organizers.
Cvent is a cloud-based software company that provides event management and venue-sourcing services to customers around the world. Cvent offers various services, including event registration, eventmarketing, event planning, and venue sourcing. For event planners: Cvent’s integration with Zapier is a big plus.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
For savvy eventmarketers looking to the future, this is a great opportunity to drive more personalized experiences and authentic ways to engage. Along with executive buy-in, we discovered that 80% of overperforming businesses plan to increase their event budgets the following year. Director of EventMarketing.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Look for event management solutions that offer a wide range of API integrations to accommodate the diverse needs of event organizers.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns. Delving into analytics and insights: Modern businesses thrive on data.
Additionally, you’ll need to segment your pre-eventmarketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group.
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