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Today’s event planners rely on technology to get the job done. No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. There’s not one perfect tool for every event. Forget the pen and paper. Image via Trello.
Over the course of this podcast, we’ve obviously focused immensely on technology and events. Everything from automation to facial recognition , and machine learning. And we do this because we truly believe technology can no longer be ignored by the event industry. Is the event industry falling behind?
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Fifty-nine percent of event planners say environmental responsibility impacts their event plans. Your sustainable events pledge needs to be super obvious. Minimize Shipping.
If you don’t have one yet for your future events, it’s high time to give some thought to if an event app is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? The Lowdown on Event Tech Security. Grab it here !
The future of events is…Zoom? Yet, event professionals have the opportunity to create visionary events and plan meetings that replicate the vibrancy and liveliness that existed in person while enjoying the flexibility and safety that a hybrid/onlineevent provides. Zoom Meetings vs. Webinars vs. Events .
One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust event organizers with the data we provide them? Webinar] The Best Way To Ensure Cybersecurity in Your Events. Onlineevent security needs to be on your radar. How Should You Charge Your Clients for Events?
Event AV design isn’t just about adding color and music to your events. That’s what one Grammy pre-event party just did using event AV design, as you can read below. That’s what one Grammy pre-event party just did using event AV design, as you can read below. Should I Gamify My Events?
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Generic proposals no longer suffice in this environment.
The final part in our four-part series of recordings from the Event Innovation Lab™ at IMEX America focuses on the challenges around monetization of virtual and hybrid events. Get a fresh and somewhat contrarian take on how to generate revenue from onlineevent experiences.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. So now it’s time for the 2020 event tech trends to shine! We’ve lived in data silos for the last 30 years of event technology.
When travel came to nearly a full stop in 2020, it gave us an unexpected runway to think about the future of business travel,” said Steve Hafner, CEO of the online travel agency (OTA). According to a survey by Kayak, 58 percent of Americans believe business travel is back or will be by the end of 2021.
By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events. Sales teams should prioritize: Reconfiguring event spaces to cater to small group sizes while optimizing space efficiency. Flexible Space Utilization A modern hotel venue must be versatile.
Investor meetings can be the single most important event companies produce throughout the year, and expectations start at perfection. Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Aim for placing primary speakers at a 10 a.m.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Travel restrictions are being lifted around the world , drawing in even more tourists from abroad and more professionals to events. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Event planning consultant. Accountant.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches. The short answer is “No.”
The Event Tech Podcast hosts believe that event technology is an amazing foundation for events. Today, they discuss yet another amazing event technology solution: data-based matchmaking services. The stuff that you didn’t plan, but made events truly magical. Introducing twine & Glimpse.
Planning an event in multiple languages can be a challenge for meeting planners. The capabilities of Remote Simultaneous Interpretation ( RSI ) have reached new heights, elevating the events industry and the experiences it creates for attendees. Read More : 4 Tips to Make Your OnlineEvent a Success.
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Technology, a perpetual driver, has pushed the events industry into a new era of web and mobile. paid to event workers in salary. Click To Tweet.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.
Leonardo Hotels UK & Ireland (formerly Jurys Inn) launched a new online booking service for meeting rooms with MeetingPackage, the multi-award winning Meetings & Events sales automation and channel management software.
The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible.
Why the future workforce may require more gig workers and regional meetings All those workers who disappeared from event services, housekeeping and meeting staffs over the last three years are not at home watching soap operas according to author and speaker Eric Termuende. They aren’t just opening an Etsy store.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Event professionals’ on-site visits can make a difference in helping those attendees feel welcome by actively looking for properties that take their role as hospitality providers seriously. Following is a checklist of factors to consider when scoping out a property for your next event. The entire experience needs to be respectful.
The post Arival launches guide to help experience companies grow online bookings appeared first on TD (Travel Daily Media) Travel Daily. However, 71% of small agencies want to grow their online bookings. The post Arival launches guide to help experience companies grow online bookings appeared first on Travel Daily.
Effective event lead retrieval isnt just about collecting business cards or scanning badges. Its about creating a strategy that helps you achieve your event goals and makes life easier. What is event lead retrieval? Lets jump right in.
Wondering how to throw events that college students will actually want to attend? Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Get Started Free.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Why marketers need to embrace automated marketing to deliver a modern customer experience.
3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. When your customers and visitors share photos and videos of your tourism experience on social media, they are offering a highly-trusted, personal recommendation of your tourism brand to their online community of family and friends. Widely promoted event hashtag.
Planning a successful event involves working with a large team of reliable, capable professionals. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. What are event vendors? a musical festival).
Fresh off the plane, Brandt Krueger returns to us from the IMEX Frankfurt 2022 event in Germany. That’s why, in today’s episode, Brandt gives him a full recap on this year’s event. In-Person Events Aren’t Going Anywhere. That’s the beauty of onlineevents, it allowed me to connect with these people.
Send automated emails asking your audience for their opinion. It’s the best way to identify friction in the online customer experience so you can fix it ASAP. . You can also forge deeper customer relationships with regular events. Events are hands down the best way to create lasting relationships with your customers.
You can test pages on your phone or find an online tool that displays various browser types and sizes. Key metrics to check: Traffic Acquisition Channel, Top Pages, Top Events/Goals/Conversion Competitor Analysis How does your site stack up compared to close competitors and industry leaders? Picking The Right Tool For The Job.
Can we get an event marketing plan up in here? And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan! Why Do I Need A Marketing Event Plan? Probably once a week.
Previously, I’ve described three major trends that make traditional conference formats obsolete: No longer knowing in advance what attendees want to learn ; The rise of online ; and. Job obsolescence caused by increasing computer automation. James Bessen , Why automation doesn’t mean a robot is going to take your job.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
In early June, Eventcombo will begin beta testing the latest iteration of its event-management platform, created in partnership with the Alberta Machine Learning Institute to maximize the use of artificial intelligence across the range of duties associated with coordinating business events.
As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Next, we’ll discuss ways to leverage SMS communication for events and retail experiences.
Event professionals’ on-site visits can make a difference in helping those attendees feel welcome by actively looking for properties that take their role as hospitality providers seriously. Following is a checklist of factors to consider when scoping out a property for your next event. The entire experience needs to be respectful.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming. Gathering attendee feedback is essential for improving future events.
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