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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, existing customers aren’t the only people who may be interested in your event. More : A Killer Event Should Have a Killer Website. Update SEO Regularly.

SEO 245
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Why and How to Audit Your Website

The Abbi Agency

Content should be well-organized and structured according to SEO best practices. SEO: For technical SEO errors, it is important to look for the worst offenders and address those first. A schema helps SEO crawlers index your pages. Paid SEO Tools. Broken Pages (404 errors) should all be fixed. User Experience.

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Try Out New Trade Show Booth Ideas

Endless Events

In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Do More With A Small Event Budget. Click To Tweet.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

Mailchimp is an easy-to-use email marketing platform that can help you draft and send promotional messages or even create entire automated campaigns to nurture your audience and convert them into paying customers. However, in today’s digital-obsessed world, search engine optimization (SEO) needs to be on your list.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Just start talking to it,” Michael Weiss, co-founder of AI-focused event Ai4, said during the event.

SEO 111
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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. These practices even work in favor of your SEO goals. Your website is for everyone.

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