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Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.
Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. Website Engagement Metrics. User Experience.
Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
Today’s event planners rely on technology to get the job done. No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. There’s not one perfect tool for every event. Forget the pen and paper. Image via Trello.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Generic proposals no longer suffice in this environment.
In today’s Whiteboard Wednesday , we tackle the question: What is an event chatbot? They help us manage our schedules, fulfill our requests, and instantly answer questions we might have about the weather, the news, – and events. In this 12-minute video, Brandt Krueger goes over the event chatbot basics.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Optimize Your Website. However, existing customers aren’t the only people who may be interested in your event.
Fifty-nine percent of event planners say environmental responsibility impacts their event plans. Here are ten ways to make your next event sustainable without sacrificing the attendee experience. Your sustainable events pledge needs to be super obvious. Events have a pretty big environmental footprint.
Event AV design isn’t just about adding color and music to your events. That’s what one Grammy pre-event party just did using event AV design, as you can read below. That’s what one Grammy pre-event party just did using event AV design, as you can read below. Should I Gamify My Events?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022.
The future of events is…Zoom? Yet, event professionals have the opportunity to create visionary events and plan meetings that replicate the vibrancy and liveliness that existed in person while enjoying the flexibility and safety that a hybrid/online event provides. Zoom Meetings vs. Webinars vs. Events .
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. Which virtual event platform features to look for? The result?
Investor meetings can be the single most important event companies produce throughout the year, and expectations start at perfection. Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Aim for placing primary speakers at a 10 a.m.
Before you plan for an event, you first need to get stakeholders on board. That means you need to craft an (almost) perfect event proposal if you want approval. That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you : The goal is to make post-event sales easier with streamlined lead generation, increasing the overall profitability of events.
In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Do More With A Small Event Budget. Click To Tweet.
And with record-breaking inflation, it’s no surprise many event professionals are forced to navigate tighter budgets with rising costs. So, what should you do if you think you’re going to deal with a reduced event budget? You need to take one step back and say, why are we doing this event? What’s the purpose?
The era of seamless, AI-driven event experiences has arrived. Artificial intelligence (AI) chatbots are spearheading a revolution in event management, transforming every aspect from ticketing to navigation. You can add these chatbots to websites, mobile apps, and social media, giving attendees one central place to interact.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.
Can we get an event marketing plan up in here? And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan! Why Do I Need A Marketing Event Plan? Probably once a week.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri. Also, you must make sure your clients know how to access the event.
What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. These are essential details you’ll want to know when auditing your website. Maybe you need to create a flyer for an upcoming event. What it costs: Free.
In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. These event management software features fall across seven categories: Event Management.
Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. Just start talking to it,” Michael Weiss, co-founder of AI-focused event Ai4, said during the event.
Planning a successful event involves working with a large team of reliable, capable professionals. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. What are event vendors? a musical festival).
Event branding is a critical component in any successful corporate event. Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. What is Event Branding?
Send automated emails asking your audience for their opinion. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. You can also forge deeper customer relationships with regular events. See how Endless Events helps brands across the U.S.
Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. What Is Event Management Software?
As we ride an optimistic and calmer wave in the events industry — in-person and hybrid events increased 2X over the last three months, compared to the 3 months prior, according to Bizzabo data — event organizers are embracing the power of risk management. What is risk management in event planning? Stage One: Adapt.
And one easy way to do that is by hosting recruiting events. What is a recruiting event? A recruiting event is an exhibition-style event used to source talent. A growing number of organizations are using recruiting events because they make it easy to get face time with several candidates in a time-efficient manner.
Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts. Create a webinar.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Real-time speech translation for delivering audio and captions was on display at the inaugural Event Tech Live U.S. On April 26, the first edition of Event Tech Live U.S. on the Rise, Event Tech Could See Quick Progress A.I. can help make language access available for events with smaller budgets.”
The modern world of event planning looks much different than it did before the pandemic, and it continues to evolve, ever shifting as the industry changes. To keep up with venue needs and enhance the planner experience, we’ve been working on exciting enhancements to our suite of event diagramming tools. Let’s find out!
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Event revenue.
While in no way an exhaustive guide, this primer is intended to introduce tech neophytes to some of the vernacular — filtered through the lens of an event professional — needed to begin making sense of it all. evolves in this direction, it may present event producers with new methods of audience engagement. BASE TECHNOLOGY: Web 3.0
And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. Website architecture: language settings, domain strategy, and web design nuances. And it works.
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