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How to Successfully Market Your Next Event

Smart Meetings

Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Sharing practical information people can actually use boosts your content’s shareability and highlights the benefits guests could get from attending your event. Update SEO Regularly.

SEO 245
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Why and How to Audit Your Website

The Abbi Agency

Content should be as brief as possible while retaining all relevant information. Content should be well-organized and structured according to SEO best practices. SEO: For technical SEO errors, it is important to look for the worst offenders and address those first. A schema helps SEO crawlers index your pages.

Website 246
MICE professionals

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6 affordable digital marketing tools for small businesses

The Abbi Agency

What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. You can use this information to understand what’s working (and what isn’t) and improve your marketing efforts moving forward. What it costs: Free. The best part?

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation. These practices even work in favor of your SEO goals. Your website is for everyone.

Website 111
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It’s Time to Harness AI for Event Success

Convene by PCMA

Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111
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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. They found that whenever they onboarded new properties, those properties consistently had issues with information accuracy across the web.