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Turn your mics on, it’s time to explore meeting automation for events! We live in the golden age of automation. Mainly due to what this means in terms of jobs and employment, but we’re here to talk about the positive side of automation. Meeting automation can do wonders for any business in terms of organization.
And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.
The answer lies in drip email marketing campaigns. Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. How can you stay top-of-mind without overwhelming your prospects? Ready to see real results?
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.
Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.
Hotels that once relied on traditional spreadsheets and guesswork are rapidly transitioning to automated tools and data-informed strategies. It is fundamentally changing how properties manage and market their meeting and event spaces. This shift is not just about modernizing processes.
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. And once it’s approved and ready to go, you need to get all the organizational help you can get.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
James Hirchak is the president and co-founder of Astute Review , a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. “As we struggled with the launch process and going into the market, we also learned some things.
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?
Enter event marketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. What is marketingautomation?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.
Tasks for one event might move from the ideation phase to the in-progress phase to the completed stage, while another event might move marketing materials from outlines to drafts to edited. By automating repetitive processes, the software helps event planners focus on more creative and time-sensitive items.
meeting destinations for five consecutive years—and for good reason,” says James Tattersall, director of sales and marketing at Lake Nona Wave Hotel. When we were conceptualizing our programming tailored to groups, we knew that creating something that’s never been seen before in this market was imperative.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”
Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Definitely!
MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.
Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.
New renovations, however, bring a streamlined experience, with extensive automation systems in each room, and 4K Apple televisions. Attendees can connect computers or phones to monitors via HDMI or Airplay, and everything from the projector to the window shades is run through the Savant automation system.
Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automatedmarketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Avoid These Marketing Missteps.
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event technology automates many processes, from registration, catering, and measuring event ROI.
Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. There is great opportunity to expand here,” he said.
Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. There is great opportunity to expand here,” he said.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? How are you using event tech at your events?
Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. You can even unlock and earn prizes and automate that. After all, event platforms are key to planning the best hybrid or virtual event and are definitely here to stay. You can also build challenges.
Planners can expect a more automated lobby in the future, hopefully reducing delays. AI can add a personal touch to the impersonal automated check in, too, when it gives you recommendations and makes plans like a human concierge. Marketing and PR executives. Flexible Schedules. Event planning consultant. Accountant.
Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Content marketing is also becoming more prominent, giving you audience mindshare without needing a big marketing budget. It is available for any device or platform.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. Attendee Tracking: The Basics.
It’s time for a brand new #EventIcons, and this time around, we’re exploring event marketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof event marketing strategy? Sarah Christl.
Guest-Room Automation. As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings. Kelly Potter is a Tampa, Florida-based marketing associate for Transcendent Corporation. That could be just the beginning. APIs and Third-Party Integration.
Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. MarketingAutomation: Why You Need It.
Helsinki, Finland - 2nd of October 2023 MeetingPackage, a leading all-in-one sales automation software specializing in venue and group bookings, has secured a $4.6 million Series A round led by Scale Capital.
The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Existing event marketing tools such as eventScribe also have support for structured data built in.
Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.
We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.
According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Automating this process will help you rank higher on OTAs, save you time, centralize essential property information, and create a single source of truth through any property-level changes or turnover. . Bundle up-sell opportunities .
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