The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

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Marketing Marketing Social Media Tourism 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. And once it’s approved and ready to go, you need to get all the organizational help you can get.

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Proposal Marketing Marketing Social Media 201

Traveler's Q

SEPTEMBER 21, 2023

Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

JANUARY 6, 2025

Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.

Conference 105

Conference Management Automation Social Media 105

Endless Events

SEPTEMBER 1, 2021

James Hirchak is the president and co-founder of Astute Review , a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. “As we struggled with the launch process and going into the market, we also learned some things.

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Management Automation Trade Show Consulting 317

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

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Event Marketing Marketing Marketing Events 207

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

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Automation Event Marketing Event Planning Marketing 77

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Social Media 26

Endless Events

FEBRUARY 7, 2019

Tasks for one event might move from the ideation phase to the in-progress phase to the completed stage, while another event might move marketing materials from outlines to drafts to edited. By automating repetitive processes, the software helps event planners focus on more creative and time-sensitive items.

Planner 396

Planner Management Automation Events 396

Smart Meetings

DECEMBER 16, 2021

meeting destinations for five consecutive years—and for good reason,” says James Tattersall, director of sales and marketing at Lake Nona Wave Hotel. When we were conceptualizing our programming tailored to groups, we knew that creating something that’s never been seen before in this market was imperative.

Seminar 246

Seminar Automation Speakers Retreat 246

Smart Meetings

JUNE 15, 2024

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”

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Registration Meeting Proposal Trade Show 264

Endless Events

MARCH 23, 2018

Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Definitely!

Events 248

Events Automation Audience Marketing 248

Smart Meetings

DECEMBER 28, 2018

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.

Trends 270

Trends Automation B2B Events 270

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.

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Management Event Apps Platform Automation 280

Smart Meetings

NOVEMBER 26, 2018

New renovations, however, bring a streamlined experience, with extensive automation systems in each room, and 4K Apple televisions. Attendees can connect computers or phones to monitors via HDMI or Airplay, and everything from the projector to the window shades is run through the Savant automation system.

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Conference Meeting Automation Technology 255

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Avoid These Marketing Missteps.

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Events Automation Venue Certification 233

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event technology automates many processes, from registration, catering, and measuring event ROI.

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Event Technology Technology Technology Benefits 317

Bizzaboo

MARCH 17, 2025

Why measuring event ROI is so hard Unlike digital marketing campaigns where performance can be tracked in real-time, event impact unfolds over time. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other. Another major challenge?

Automation 52

Automation Events Social Media Media 52

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. There is great opportunity to expand here,” he said.

Hospitality 246

Hospitality Automation Sports Training 246

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. There is great opportunity to expand here,” he said.

Hospitality 245

Hospitality Automation Sports Training 245

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? How are you using event tech at your events?

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

MAY 24, 2021

Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. You can even unlock and earn prizes and automate that. After all, event platforms are key to planning the best hybrid or virtual event and are definitely here to stay. You can also build challenges.

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Platform Virtual Events Automation Sponsors 317

Smart Meetings

JUNE 29, 2022

Planners can expect a more automated lobby in the future, hopefully reducing delays. AI can add a personal touch to the impersonal automated check in, too, when it gives you recommendations and makes plans like a human concierge. Marketing and PR executives. Flexible Schedules. Event planning consultant. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Endless Events

MARCH 30, 2018

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Content marketing is also becoming more prominent, giving you audience mindshare without needing a big marketing budget. It is available for any device or platform.

Social Media 281

Social Media Audience Media Events 281

Special Events

FEBRUARY 4, 2021

Chat marketing is easy to automate so it offers a streamlined sales funnel and an immersive client experience, all for minimal effort.

Marketing 105

Marketing Marketing Automation 105

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. Attendee Tracking: The Basics.

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Benefits Attendee Registration Audience 303

Endless Events

JULY 2, 2019

It’s time for a brand new #EventIcons, and this time around, we’re exploring event marketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof event marketing strategy? Sarah Christl.

Marketing 136

Marketing Marketing Event Marketing Events 136

Smart Meetings

SEPTEMBER 6, 2018

Guest-Room Automation. As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings. Kelly Potter is a Tampa, Florida-based marketing associate for Transcendent Corporation. That could be just the beginning. APIs and Third-Party Integration.

Hospitality 174

Hospitality Trends Automation Vendor 174

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Marketing Automation: Why You Need It.

Social Media 136

Social Media Media Automation Events 136

Meeting Package

OCTOBER 2, 2023

Helsinki, Finland - 2nd of October 2023 MeetingPackage, a leading all-in-one sales automation software specializing in venue and group bookings, has secured a $4.6 million Series A round led by Scale Capital.

Automation 116

Automation Marketing Marketing Booking 116

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Existing event marketing tools such as eventScribe also have support for structured data built in.

Trade Show 214

Trade Show SEO B2B Social Media 214

Smart Meetings

AUGUST 21, 2023

Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.

Meeting 246

Meeting Rehearsal Speakers Online 246

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Social Media 211

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130