Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email Marketing for Events Email marketing has been an essential tool for event promotion for decades.

Automation 130

Automation Promotion Audience Events 130

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. But the explosion of options has given rise to a new challenge: Which event management software is the best for your organization?

Management 280

Management Event Apps Platform Automation 280

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Endless Events

MARCH 23, 2018

Can we trust event organizers with the data we provide them? Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI.

Events 248

Events Automation Audience Marketing 248

Smart Meetings

DECEMBER 16, 2022

Cat-Wells approached the event organizers to try to work through these issues and was met with resistance and excuses. The organizers eventually moved the event to a coffee house across the street. While accessibly should always have space on a marketing budget, it should have space in the production budget.”. Keely Cat-Wells.

Meeting 246

Meeting Panel Organization Automation 246

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. Attendee Tracking: The Basics.

Benefits 303

Benefits Attendee Registration Event Apps 303

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Avoid These Marketing Missteps.

Events 233

Events Automation Venue Certification 233

Bizzaboo

MARCH 17, 2025

And yet, according to Bizzabos 2025 State of Events and Industry Benchmarks report, 70% of organizers struggle to measure and demonstrate ROI effectively. Why measuring event ROI is so hard Unlike digital marketing campaigns where performance can be tracked in real-time, event impact unfolds over time. Another major challenge?

Automation 59

Automation Events Social Media Media 59

Smart Meetings

JUNE 29, 2022

Planners can expect a more automated lobby in the future, hopefully reducing delays. AI can add a personal touch to the impersonal automated check in, too, when it gives you recommendations and makes plans like a human concierge. Marketing and PR executives. Flexible Schedules. Event planning consultant. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Traveler's Q

APRIL 3, 2023

Organizing a corporate event can be a difficult and stressful task. Additionally, staying organized and utilizing resources such as experienced professionals can help you ensure that all aspects of the event are properly taken care of. You can download free charts that contain a timeline for what should be done and when.

Organization 130

Organization Contracts Contracts Automation 130

Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.

Technology 334

Technology Technology Event Technology Virtual Events 334

Convene by PCMA

SEPTEMBER 26, 2023

Business events professionals already are embracing tools like ChatGPT in large numbers — 64 percent of event professionals surveyed are now using AI in some form, according to respondents to Convene ’s upcoming Meetings Market Survey.

Organization 122

Organization Training Automation Social Media 122

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Social Media 211

Endless Events

SEPTEMBER 14, 2018

An experience is supposed to bring your marketing message to life. It has been proven time and again that events are the primary movers for most companies’ marketing efforts. In the past, scanners and automation software were at the bleeding edge, yet they soon became standard for everyone in the industry. Click To Tweet.

Trends 217

Trends Trade Show Events Training 217

Smart Meetings

MAY 31, 2022

What : New product being built into eventScribe allows event organizers to scan attendee badges on existing Android or iOS to capture and analyze information quickly. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. Cadmium: Lead Retrieval Solution.

Meeting 246

Meeting Platform Vendor Networking 246

Smart Meetings

APRIL 6, 2023

Automation is littered with the bodies of technology companies that don’t understand our unique industry,” she said. That is the vision of Fiona Volmrich, CEO of PURE Local Services, based in Park City, Utah. Trend Spotting One side effect of the evolving database is that it tracks what is resonating with groups.

Proposal 246

Proposal Platform Trends Vendor 246

Endless Events

APRIL 6, 2018

A keynote sets the tone and pace for the whole event, while also acting as an important marketing vehicle. Perfect Your Marketing Plan with These Emails. All marketers know that emails are not meant to be sent just by their lonesome. That’s why it falls upon us as event organizers to secure it for them.

Conference 260

Conference Event Apps Booking Audience 260

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., They can source a venue, create a workable agenda, create marketing materials, all the things required. has good news for meeting professionals.

Events 278

Events Technology Technology Automation 278

Endless Events

JANUARY 27, 2022

I’m an event professional, a marketer, a person who has planned events. Same thing in marketing: “If I invest my money as a marketer into Google, I’m paying for impressions. “It’s all automated. They’re aware, they’re organized. However, I have a lot of hats to put on.

Planner 334

Planner Sponsors Events Communications 334

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

The Abbi Agency

AUGUST 4, 2021

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. Make sure keywords that match the search intent of the content have been strategically and organically written into the copy. Free Tools.

Website 246

Website SEO Automation Online 246

Bizzaboo

FEBRUARY 18, 2025

As an event organizer, your job is to bridge that gap by designing a virtual networking experience thats seamless, interactive, and truly meaningful for attendees. Driving measurable ROI for stakeholders: As an event organizer, it’s essential to demonstrate the value of your virtual networking event to stakeholders.

Networking 59

Networking Automation Virtual Events Attendee 59

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. Organization, flexibility, and the ability to organize your time (and budget!) are also valuable skills. 29Rooms: A Story of Success.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Endless Events

APRIL 27, 2018

Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. You can do better!

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. It’s all event organizers seem to talk about, and it’s where event tech spending has gone for the last few years.

Healthcare 221

Healthcare Panel Technology Technology 221

Endless Events

APRIL 4, 2022

Tune in; match-optimization technology doesn’t only concern event planners, but also everybody interested in making their remote works more connected in organic and dynamic ways. “You can build an entire graph of who inside of an organization knows each other. Easy, automated activities that people can do together.”

Remote 66

Remote Event Technology Technology Technology 66

Endless Events

MAY 9, 2023

Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. It’s no wonder why 87.8%

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

DECEMBER 6, 2021

.” It’s not just about celebrating the top event technologies out there, Kyle also thinks that the list of top event platforms will make the market more competitive. We want the event technology market to keep becoming stronger and stronger.” It’s an automated overlay. But that’s all it is.

Platform 315

Platform Events Event Technology Technology 315

ITA Group

NOVEMBER 11, 2021

What Will Customer-Centric Organizations Be Focusing On for the Next 3 Years? Below are nine focus areas the best customer-centric organizations will home in on over the next few years to ensure their customers stick around for the long haul. Influencer marketing is expected to be worth $13.8 Automation. War for Talent.

Organization 88

Organization Automation Sustainability Production 88

Endless Events

NOVEMBER 12, 2021

Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. Additionally, the event organizer can offer onsite testing with antigen rapid tests, molecular tests, and/or thermal temperature readers. Conclusion: Sign Me Up!

Registration 316

Registration Events Event Technology Platform 316

Traveler's Q

JULY 19, 2024

AI’s capabilities in data analysis, automation, and predictive analytics are unparalleled, making it a valuable tool for event organizers. Its capabilities in data analysis, automation, and efficiency improvements are unparalleled.

Global Events 130

Global Events Trends Automation Logistics 130

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Endless Events

FEBRUARY 4, 2020

In recent past episodes, we covered several 202o trends in the industry, including marketing and design. And a lot of times it’s behind the scenes with marketing automation. So much so, we have another podcast entirely dedicated to the topic. So now it’s time for the 2020 event tech trends to shine!

Trends 328

Trends Events Technology Technology 328

Traveler's Q

FEBRUARY 27, 2025

The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings. This iconic location has seen million-dollar deals shape the industry’s future.

Travel 130

Travel Travel Healthcare Trade Show 130