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Turn your mics on, it’s time to explore meeting automation for events! We live in the golden age of automation. Mainly due to what this means in terms of jobs and employment, but we’re here to talk about the positive side of automation. Meeting automation can do wonders for any business in terms of organization.
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. They want to help planners go beyond Zoom calls.
Our resident hosts, Will and Brandt, welcome a guest to talk about virtual and hybrid event platforms. In one of the most resourceful conversations in the history of this podcast, Kyle talks about how event platforms have adapted since last year and where are they going next. Virtual & Hybrid Event Platforms: All About Automation.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The result?
The answer lies in drip email marketing campaigns. Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. How can you stay top-of-mind without overwhelming your prospects? Ready to see real results?
She has been building the platform by using it for her DMC clients and soft launched to others. “As The platform makes it easier to support small local vendors, an authentic touch a lot of planners—and attendees—are looking for right now. That is the vision of Fiona Volmrich, CEO of PURE Local Services, based in Park City, Utah.
Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event Platforms Are Turning Into Community Platforms. The Security Benefits Of Event Technology.
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. Use an integrated platform that manages all your registration tasks at once. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. What Changed Under GDPR
Back in the dark ages, event marketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. What do other people think of the platform in question?
marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Ask yourself: what is the function of an event platform ? But remember, this is a traditional mindset.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. Attendee Tracking: The Basics.
James Hirchak is the president and co-founder of Astute Review , a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. “As we struggled with the launch process and going into the market, we also learned some things.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”
MAP: Meeting automationplatforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. Where to learn more: glisser.com.
Named one of the best inventions of 2021 by Time Magazine, KUDO is a real-time interpretation software company and virtual platform focused on providing language support for multilingual meetings. The software creates a platform from which real-time multilingual speakers interpret what’s being said at the event, for attendees.
Enter event marketingautomation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketingautomation makes event planning less of a slog. What is marketingautomation?
Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Planners can expect a more automated lobby in the future, hopefully reducing delays. Marketing and PR executives. AI is also gaining popularity in the hospitality world.
Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Content marketing is also becoming more prominent, giving you audience mindshare without needing a big marketing budget. It is available for any device or platform.
Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketingplatform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI. Definitely!
Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. Or is it much earlier, at event registration?
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
We’ve been building out this web-first platform, which is great. We’re pulling back data and insights into our core analytics platform. Internal meetings are just as important as your sales kickoff call or your marketing on events. Easy, automated activities that people can do together.”
Online booking platforms have become important tools for helping professionals find ideal meeting rooms for their audience. Meetingsbooker.com, one such platform, has opened up their statistics so event planners can understand current trends in the space. Perfect Your Marketing Plan with These Emails. Click To Tweet.
Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.
Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Well it might just be me then.
Guest-Room Automation. For example, an IoT platform could, over time, memorize a guest’s specific comfort preferences and automatically set up temperature, lighting and TV channels for their stay. As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings.
Key objectives for a standout virtual networking event A successful virtual networking event isn’t just about logging into a platform and hoping people connectit requires thoughtful planning and execution. By leveraging an event networking platform , you can enable attendees to connect based on shared interests, industry, or goals.
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.
Collect Customer Data With a Robust Rebate Technology Platform. A robust rebate technology platform can simplify how you collect, process and report on the rebate claims submitted by your customers. The ideal solution combines a highly configurable platform that allows for customization with an expert team of strategists.
In 2020, it was (and still is) all about platforms. Today, platforms are like the new Event Operating Systems. Event marketers and planners are uniquely trusted among stakeholders to understand human behavior; to try new things, guide new opportunities and generate demand for innovation that delivers results.
Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Automatedmarketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Virtual events come with expenditures – including marketing.
If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. The good news is that AI tools simplify content creation for events.
This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. This would threaten important marketing areas such as loyalty programs. The Worst Things to Do at Trade Shows.
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.
In recent past episodes, we covered several 202o trends in the industry, including marketing and design. And a lot of times it’s behind the scenes with marketingautomation. So much so, we have another podcast entirely dedicated to the topic. So now it’s time for the 2020 event tech trends to shine!
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. Click To Tweet.
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. By now, most event marketers understand that there’s no going back.
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