Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. So, let’s dive in and unlock the secrets of social media marketing for event promotion. To make the most of your efforts, it is essential to first define your marketing goals.

Social Media 130

Social Media Promotion Media Marketing 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Social Media 26

Smart Meetings

JUNE 15, 2024

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Bizzaboo

APRIL 14, 2025

In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event.

Trade Show 52

Trade Show B2B Marketing Marketing 52

Endless Events

MARCH 30, 2018

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Content marketing is also becoming more prominent, giving you audience mindshare without needing a big marketing budget. It is available for any device or platform.

Social Media 281

Social Media Audience Media Events 281

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? How are you using event tech at your events?

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

JULY 2, 2019

It’s time for a brand new #EventIcons, and this time around, we’re exploring event marketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof event marketing strategy? Sarah Christl.

Marketing 136

Marketing Marketing Event Marketing Events 136

Leonardo

JULY 8, 2021

According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Automating this process will help you rank higher on OTAs, save you time, centralize essential property information, and create a single source of truth through any property-level changes or turnover. . Bundle up-sell opportunities .

Marketing 119

Marketing Marketing Travel Travel 119

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Direct mail is promotional content sent to people via postal mail. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Not silly at all.

Marketing 130

Marketing Marketing Advertising Audience 130

Endless Events

MAY 9, 2023

In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Human effort is still very much a part of the event planning process.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

JANUARY 26, 2018

You can use many templates to help work your way through event promotions, from generating advanced buzz to making last-minute announcements. Event profs now use sophisticated tech like profile matching systems to gather like-minded attendees and automated handwritten thank-you notes for that extra post-event service.

Event Planning 248

Event Planning Social Media Events Media 248

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Marketing Automation: Why You Need It.

Social Media 136

Social Media Media Automation Events 136

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Traveler's Q

JULY 19, 2024

AI’s capabilities in data analysis, automation, and predictive analytics are unparalleled, making it a valuable tool for event organizers. Its capabilities in data analysis, automation, and efficiency improvements are unparalleled.

Global Events 130

Global Events Trends Automation Logistics 130

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Expos : A global event that strives to promote progress and foster cooperation.

Marketing 105

Marketing Marketing Conference Affiliate 105

Endless Events

APRIL 27, 2018

Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. Click To Tweet.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

AUGUST 13, 2021

Partner with local transportation services to host museum event crawls, garden crawls, or market crawls. Promote events on social media. Promote diversity, inclusion, and intersectionality. Promote student health with a Student Farmer’s Market. Well, not all “crawls” have to be alcohol-related!

Social Media 35

Social Media Events Promotion Online 35

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Trade Show Booking 130

Traveler's Q

FEBRUARY 27, 2025

The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.

Travel 130

Travel Travel Healthcare Trade Show 130

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Marketing Social Media Advertising 78

AltexSoft Travel

NOVEMBER 14, 2019

In April of 2016, social media giant, Facebook launched a chatbot service that acts like a virtual assistant allowing businesses to provide automated customer service, deliver content, and come up with an interactive experience to their customers. Tailored promotions and guest profiling. With Facebook Messenger’s 1.2 After Check-In.

Hospitality 26

Hospitality Automation eCommerce Booking 26

Endless Events

JULY 26, 2022

Because people’s imaginations were sparked by how easy it was to provide automated translation or human translation services through our apps, they’re starting to bring it forward.” Brandt agrees, “Anytime there’s uncertainty in a market, people rein back the spending. How do we fit into this market?’

Online 177

Online Trends Audience Technology 177

Endless Events

NOVEMBER 29, 2021

And so naturally, the market followed. As an organizer, implement beacon badges for automated session check-in, and even a scavenger hunt to entertain guests and promote specific points of interest. vFairs is the event platform your marketing and design team will love. Which virtual event platform features to look for?

Platform 334

Platform Registration Sponsors Events 334

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. standards for web accessibility.

Website 111

Website Automation SEO Social Media 111

ITA Group

AUGUST 5, 2021

When combined with an expert team of strategists and the ability to configure and customize in order to solve your specific business needs, you can take your rebate incentive programs from a race to the bottom and turn it into a program that helps you steal market share. Automate Customer Validation Process. The result? Let’s talk !

Platform 98

Platform Technology Technology Automation 98

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Solimar International

JANUARY 16, 2025

Traditionally recognized as tourism boards or convention and visitors bureaus (CVBs), DMOs have evolved far beyond their initial roles as marketers of attractions or conference spaces. AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.

Destination Management 40

Destination Management Technology Technology Management 40

AltexSoft Travel

OCTOBER 6, 2020

Several hotels around the world now use technology solutions to automate their check-in, in-room, and check-out experiences for visitors. According to Hanson, day-use guests are a desirable market that places limited demands on hotel staff and maintenance. Automating Accommodation Experience from Check-In to Check-Out.

Hospitality 116

Hospitality Automation Remote Booking 116

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Laudenslager IV, MBA, president of Charge Ahead Marketing, during a recent MeetingsNet webinar. Nurture via automation. Now think about your event. Create more content.

Marketing 67

Marketing Marketing Meeting Website 67

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Eventtia

NOVEMBER 10, 2023

Event marketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. This can result in a loss of market share and reputation. Marketing Capabilities Robust marketing tools within the software can help you promote your event effectively.

Management 117

Management Registration Vendor Proposal 117

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130