Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Networking 52

Networking Marketing Marketing Registration 52

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Bizzaboo

NOVEMBER 1, 2024

Without effective lead nurturing, your marketing teams’ efforts may be wasted. Indeed, post-event communication doesn’t have to exist in a vacuum—rather than being organized on the fly after each event, you can build your lead capture and nurture into a year-round marketing motion. Automate messaging. For us, that’s Warmly.

Attendee 98

Attendee B2B Website Prospect 98

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Planners can expect a more automated lobby in the future, hopefully reducing delays. Marketing and PR executives. Technology Creates New Staff Roles. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Prospects Added to Database. # of Prospects Added to Pipeline. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes.

SEO 111

SEO Retail Public Relations B2B 111

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. By now, most event marketers understand that there’s no going back.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. The problem is that data like this is too vague.

B2B 52

B2B Prospect Automation Social Media 52

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Prospect 211

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. The Difference Between Marketing and Sales-Ready Conversions .

Prospect 52

Prospect Automation B2B Social Media 52

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Gavel International

JULY 20, 2021

Reading Time: 4 minutes Part One: Marketing Engagement Versus Sales-Ready Conversions. Time is of the essence to prospects at this stage of the game. Guided selling gives salespeople the resources and tools they need to establish and maintain the interest of prospects and ultimately convert them. Clarifying the Level of Leads.

Automation 52

Automation Prospect Social Media Production 52

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.

Management 280

Management Event Apps Platform Automation 280

DCI

AUGUST 11, 2022

And unlike traditional media, it comes with a dashboard that gives you control over your marketing. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward. Respect and Revere AI and automation. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Unleash the power of automated emails. Offer free marketing tools.

Social Media 130

Social Media Automation Trade Show Booking 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Laudenslager IV, MBA, president of Charge Ahead Marketing, during a recent MeetingsNet webinar. Nurture via automation. Now think about your event. Create more content.

Marketing 76

Marketing Marketing Meeting Website 76

Social Tables

SEPTEMBER 1, 2017

Few marketing channels are as low-cost as email, making it a popular vehicle for hotel owners and operators. Don’t let your email find its way to the spam folder with these five basics in email marketing for hotels. Most email automation software will give you the ability to do both an HTML and text email. Click To Tweet.

Marketing 60

Marketing Marketing Automation Prospect 60

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard.

Marketing 26

Marketing Marketing SEO Automation 26

Conferences that Work

JULY 10, 2023

However, marketers love to call ChatGPT and other LLMs artificial intelligence (AI) because this framing ties into our culture’s fascination with understanding who we are, how we’re able to do what we do, and whether we are unique in our abilities or not. ChatGPT is a tool called a large language model (LLM).

Seminar 62

Seminar Automation Prospect Technology 62

Bizzaboo

JUNE 29, 2022

To win the war for talent in this challenging job market, organizations must put their best foot forward and do everything possible to differentiate themselves from the rest of the pack. It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text.

Advertising 94

Advertising Events Automation Logistics 94

Eventtia

DECEMBER 11, 2021

Event planning used to be a very time-intensive and mostly manual process, but now we have access to various digital solutions that can help facilitate various aspects of the event planning process from the initial planning stage to marketing to post-event evaluation. In fact, marketing is often the biggest challenge of hosting an event.

Event Technology 62

Event Technology Technology Technology Social Media 62

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( It also offers many benefits to companies who want to win their business.

B2B 52

B2B Prospect Social Media Technology 52

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Prospect 52

Prospect Events Event Marketing Automation 52

Gavel International

JULY 13, 2021

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

Prospect 52

Prospect Social Network Automation Website 52

Eventtia

MAY 13, 2022

via event content) so they can understand better what the impact of their participation will be Design an event that aligns well with the cause, as well as being attractive for the donors and attendees Create attractive marketing and promotional materials using this data. virtual auction) Assess your prospective donors’ preferences.

Prospect 62

Prospect Sponsors Events Social Media 62