Remove Automation Remove Marketing Remove SEO
article thumbnail

How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245
article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Build A Complete Marketing Strategy In 2022

Eventtia

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

article thumbnail

How 8 Event Marketers Are Using AI Now

Convene by PCMA

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

article thumbnail

How To Build A Complete Marketing Strategy In 2023

Eventtia

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

article thumbnail

It’s Time to Harness AI for Event Success

Convene by PCMA

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes.

SEO 111
article thumbnail

Try Out New Trade Show Booth Ideas

Endless Events

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Existing event marketing tools such as eventScribe also have support for structured data built in.