Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Marketing Social Media Advertising 78

Travel Daily Media

NOVEMBER 16, 2022

The post TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences appeared first on TD (Travel Daily Media) Travel Daily. The post TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences appeared first on Travel Daily.

Social Media 82

Social Media Media Sustainability Trends 82

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Crowdriff

JULY 27, 2017

Imagine: It’s another typical day on the job, as an all-star social media manager. As a social media manager, you know more than anyone how much the manual part of social media can draw out one task — if only you could’ve spent those 3 hours using great visuals instead of finding them. Interested?

Social Media 52

Social Media Automation Media Management 52

The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

Marketing 246

Marketing Marketing Social Media Tourism 246

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. And once it’s approved and ready to go, you need to get all the organizational help you can get.

Proposal 201

Proposal Marketing Marketing Social Media 201

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Generative AI is useful when brainstorming — it can suggest different words, headline structures, or industry terms, and that sends my mind in different directions.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use. It’s especially helpful for large and complex teams.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

NOVEMBER 19, 2024

Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.

Event Planning 62

Event Planning Registration Seminar Logistics 62

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Networking 52

Networking Marketing Marketing Registration 52

Smart Meetings

JUNE 29, 2022

Planners can expect a more automated lobby in the future, hopefully reducing delays. Most brands have social media managers to keep the company in the public consciousness. AI can add a personal touch to the impersonal automated check in, too, when it gives you recommendations and makes plans like a human concierge.

Hospitality 245

Hospitality Trends Remote Automation 245

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. You can use this tool for everything from graphic design to social media content.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? Find Your Perfect Conference Venue.

Social Media 232

Social Media Trade Show Automation Events 232

Traveler's Q

AUGUST 1, 2024

The Role of AI Chatbots in Event Management AI chatbots do more than assist; they help manage events better by automating tasks, boosting efficiency, and personalizing experiences. You can add these chatbots to websites, mobile apps, and social media, giving attendees one central place to interact.

Management 130

Management Logistics Automation Registration 130

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

Website 130

Website Online Social Media Advertising 130

Endless Events

MARCH 15, 2019

Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.

Trends 314

Trends Automation Events Technology 314

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Traveler's Q

JULY 12, 2024

Its capabilities in data analysis, automation, and efficiency improvements are unparalleled. For instance, AI-powered tools can customize marketing messages, event content, and even the event agenda based on the cultural background of each attendee. This level of personalization ensures that every participant feels valued and included.

Culture 130

Culture Logistics Social Media Speakers 130

Eventtia

NOVEMBER 12, 2024

Email Marketing Integration : Tools for sending personalized emails to attendees. Marketing Automation : Integrate with tools like Mailchimp, Marketo, and Eloqua. Event Marketing Tools : Email campaigns, landing pages, and social media integration. Event Marketing : Tools for promotion and outreach.

Registration 62

Registration Automation Platform Virtual Events 62

Traveler's Q

JULY 2, 2024

Its capabilities in data analysis, automation, and efficiency improvements are unparalleled. For instance, AI-powered tools can customize marketing messages, event content, and even the event agenda based on the cultural background of each attendee. This level of personalization ensures that every participant feels valued and included.

Culture 130

Culture Logistics Social Media Speakers 130

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Advertising Remote 91

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Social Media Presence. # of Social Media Impressions.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Leonardo

JULY 8, 2021

According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Many channels added additional content categories, both to the overall property features list, as well as the option of providing relevant media. Market to family and leisure travelers through relevant media and text .

Marketing 102

Marketing Marketing Travel Travel 102

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event technology automates many processes, from registration, catering, and measuring event ROI.

Event Technology 317

Event Technology Benefits Technology Technology 317

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Endless Events

JANUARY 26, 2018

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. Your Complete Social Media Marketing Guidebook. Your best attendees are often glued to Facebook, Instagram, and other networks.

Event Planning 248

Event Planning Social Media Events Media 248

Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. Automated but VERY personalised email after their stay. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. viewing DMO social media accounts.

Marketing 73

Marketing Marketing Advertising Automation 73

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 84

Production Marketing Marketing Automation 84

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Show 52

Trade Show Marketing Marketing Prospect 52