Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. And once it’s approved and ready to go, you need to get all the organizational help you can get.

Proposal 201

Proposal Marketing Marketing Social Media 201

The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

Marketing 246

Marketing Marketing Social Media Tourism 246

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. As a whole, the industry needs more emphasis on automation and transparency to stay competitive. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? Find Your Perfect Conference Venue.

Social Media 232

Social Media Trade Show Automation Events 232

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

JANUARY 26, 2018

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. Your Complete Social Media Marketing Guidebook. Your best attendees are often glued to Facebook, Instagram, and other networks.

Event Planning 248

Event Planning Social Media Events Media 248

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Social Media 26

Smart Meetings

DECEMBER 28, 2018

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.

Trends 270

Trends Automation B2B Events 270

Smart Meetings

JUNE 29, 2022

Planners can expect a more automated lobby in the future, hopefully reducing delays. Most brands have social media managers to keep the company in the public consciousness. AI can add a personal touch to the impersonal automated check in, too, when it gives you recommendations and makes plans like a human concierge.

Hospitality 245

Hospitality Trends Remote Automation 245

Traveler's Q

SEPTEMBER 21, 2023

Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.

Automation 130

Automation Promotion Audience Events 130

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event technology automates many processes, from registration, catering, and measuring event ROI.

Event Technology 317

Event Technology Technology Technology Benefits 317

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Endless Events

MARCH 23, 2018

Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI. Email marketing has around 4,400% ROI.

Events 248

Events Automation Audience Marketing 248

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Avoid These Marketing Missteps. However, technology alone won’t cut it.

Events 233

Events Automation Venue Certification 233

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Building Attendance through Social Media Influence. Which worked better for you?

Trade Show 214

Trade Show SEO B2B Social Media 214

Bizzaboo

MARCH 17, 2025

Increased brand awareness, social media engagement, media coverage, and improved customer relationships all contribute to an events impact. Why measuring event ROI is so hard Unlike digital marketing campaigns where performance can be tracked in real-time, event impact unfolds over time. Another major challenge?

Automation 52

Automation Events Social Media Media 52

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Social Media 211

MeetingPool

DECEMBER 7, 2018

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.

Social Media 45

Social Media Media Automation Publishing 45

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. This would threaten important marketing areas such as loyalty programs. The Worst Things to Do at Trade Shows. Click To Tweet.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.

Technology 334

Technology Technology Event Technology Virtual Events 334

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 60 percent of travelers post on social media daily. 6 Steps to a Viral Marketing Campaign. Wellness trips are up 200 percent as compared to 2017.

Communications 185

Communications Communications Trends Social Media 185

Eventtia

DECEMBER 1, 2022

Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks.

Automation 62

Automation Virtual Events Marketing Marketing 62

Travel Daily Media

NOVEMBER 16, 2022

The post TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences appeared first on TD (Travel Daily Media) Travel Daily. The post TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences appeared first on Travel Daily.

Social Media 82

Social Media Media Sustainability Trends 82

Crowdriff

JULY 27, 2017

Imagine: It’s another typical day on the job, as an all-star social media manager. As a social media manager, you know more than anyone how much the manual part of social media can draw out one task — if only you could’ve spent those 3 hours using great visuals instead of finding them. Interested?

Social Media 52

Social Media Automation Media Management 52

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. You can use this tool for everything from graphic design to social media content.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

NOVEMBER 12, 2021

Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. add traffic analytics to your payment processor : see how your attendees got to the registration form (various social media platforms, Google, …). Conclusion: Sign Me Up!

Registration 316

Registration Events Event Technology Platform 316

Endless Events

APRIL 27, 2018

Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. Click To Tweet.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Leonardo

JULY 8, 2021

According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Many channels added additional content categories, both to the overall property features list, as well as the option of providing relevant media. Market to family and leisure travelers through relevant media and text .

Marketing 113

Marketing Marketing Travel Travel 113

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said.

Events 278

Events Technology Technology Automation 278

Bizzaboo

DECEMBER 10, 2024

By creating memorable experiences like interactive booths, live polling , social media contests, and gamification you not only capture contact information but also build meaningful connections. By setting up automated emails based on lead actions or engagement, you can maintain communication without extra manual effort.

Automation 59

Automation Social Media Sponsors Attendee 59

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Trade Show Booking 130

Social Tables

AUGUST 13, 2021

Partner with local transportation services to host museum event crawls, garden crawls, or market crawls. Promote events on social media. Promote student health with a Student Farmer’s Market. To help combat all of this, partner with local vendors, artisans, and farmers to set up a Farmer’s Market for students.

Social Media 35

Social Media Events Promotion Online 35

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Generative AI is useful when brainstorming — it can suggest different words, headline structures, or industry terms, and that sends my mind in different directions.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

JULY 2, 2019

It’s time for a brand new #EventIcons, and this time around, we’re exploring event marketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof event marketing strategy? Sarah Christl.

Marketing 136

Marketing Marketing Event Marketing Events 136

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130